'BRAAAP Company Essay\r'

' first appearance\r\nThe Braaap pedal brand was established in 2008 by Brad Smith. Brad began with a vision to bring out motorbikes which would making motorcycling more gambling and social for mass. The plan from the start was to build a bicycle that would compete with custom built American festinate bikes, but be inexpensive for people that appetite to eat a go at this sport. It took a lot of visits to different manu pointurers before they found one that believed in his vision. Since then it has been onwards and upwards for the Braaap brand, they develop their own concept stores in Tasmania and Victoria, and immunity opportunities end-to-end Australia and the rest of the world. Braaap are in addition one of the but motorcycle brands on the market to offer a lifetime warranty.\r\nKey Characteristics of Braaap products and benefits\r\nThe Braaap products have quaternion major features to their products and services, they are: Lifetime warranty cream, customisation , pliable finance and built for adults. The lifetime warranty option is available on all their products and bikes. Having this option improves the attractor of the product to their clients and gives them piece of mind about repairs and alimony on aspects of their bikes. Customisation is another feature that Braaap offer to their guests. This inwardness that the customers can choose from a wide escape of colours and accessories to personalise their motorbikes to suit their own tastes. This doesn’t impact the action of the bikes at all, in fact with all the different options available to purchase the customer can change some of the accessories on their bikes as their tastes change. This would actually improve the life of the bike and act certain that customers would perhaps return at a later stage to either upgrade their bikes or their customisations.\r\nCurrently 37% of Braaap customers return at later stages to upgrade to full size bikes. Flexible finance is a big feature that Braaap offer, from $3 per daytime finance it makes owning a motorcycle very affordable for most people. As the bikes vary in price, Braaap depart provide term contributement and besides a rent to own option. This enables customers to get on now and pay later. Braaap bikes have been spec ifically designed to that adults can ride them. They have the Learn to Ride program, Lifetime train and Ride Club which enables most adult riders to constrain proficient in riding the Braaap bike the subdue way Review of determine policy and analyse pricing variables to determine their effect of demand The pricing policy for the Braaap products are based on franchise and manufacture prices, including Braaap overheads, this determines the final price that’s displayed online and instore. These prices deal all the products within the Braaap brand from clothing, spare parts, motorcycles etc\r\nPrices for the bikes are as follows:\r\nKids 50cc$1,799.00\r\n88cc$1,999,00\r\n12 5cc$2,399.00\r\nClassic 150cc$2.999.00\r\nMaistro 150cc$3,999.00\r\nPro 190cc$4,649.00\r\nRoad racing car 250cc$3,999.00\r\nBraaap are a reasonably priced brand with the performance of the other major motorbike brands like Yamaha and Honda. Yamaha in comparison with the 250 cc road racer with a similar model sells for around $8,999.00 and Honda is around $4,300.00.This agent that they are competitively priced and affordable to the mass market.\r\n 1 problem that could a abstract is the price of the components, if the cost of these rise this could influence the overall price of the motorbikes. Other factors that could require this is the strength of of the Australian Dollar and the foreign market.\r\n go the impact and importance of the following elements to market outcomes.\r\na/The promotional methods â€\r\nCustomer Interaction Programs like having perpetual ride clubs established to provide safe and sound and fun riding environments for all riders from beginners to the mo re advanced. They have a ride club with sponsored events and fundraisers; these provide another substitute(a) for riders of all levels to be involved. They also have email naturalsletters that people can get regular updates as well as a facebook page (38570 likers) which promotes the safe riding environment and a place for people to interact with others. Using current technology is a huge plus for Braaap as the website is full of information, engraft videos for customers to see and also online stores and information about franchise opportunities, dealership opportunities and staff opportunities.\r\nb/Channels of scattering â€\r\nThe channels of distribution are online and instore. They have also introduced a franchise opportunity within Australia and are actively looking at distributors in the international market. The dealership opportunity is very generous with a Cashflow Positive Guarantee which removes cashflow risk. The other benefits are the alike(p) as the concept st ores with the easy finance option, Braaap website accessibility plus customisation etc.\r\nc/Level of customer service provided_\r\nBraaap have passionate and motivated gross sales staff that excel in the level of customer service provided. The despatch from their online stores is fast (the plan is to have parts ordered during the week and to the customer by the weekend so they can ride). The Braaap Company has a high expectation with regards to their customer service and they single employ driven people that love the motorcycle industry as much as they do. Braaap also demands a high level of customer service to be provided to their customers from their partners within Australia, NZ and the USA. Identify Braaap’s say-so customer base and key pressure points for victor in devolveing them\r\nBraaap’s potential customer base is the 80% of customer’s new to the sport. They are not actively targeting the existing 3% of customers that currently own dirt bikes. T he way that Braaap reach their potential clients is via social media, hosting dirt bike events regularly and through their Learn to Ride programs (registration is done on their website).\r\nEstablish the components of the marketing mix, include information on how each element of the marketing mix has been used, their signification to each other and their relevance to the customer base.\r\n'