The Call Centre and Tengo Ltd.

TABLE OF CONTENT INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 03 POOR CUSTOMER QUALITY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 03 HIGH LABOR TURNOVER IN THE CALL CENTRE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 04 REMEDY â€Å"TURNOVER†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 05 IS TURNOVER LIKELY TO BE UNIVERSALLY DYSFUNCTIONAL?†¦ 06 CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 07 RECOMMENDATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 08 REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 INTRODUCTION: The main objective that focus on this report is to analysis the â€Å"employee perspective issues† that are mainly concerning and involving the employees who are contribute to the poor services quality of the Tengo Ltd.The report is mainly focusing some key areas that are including some key suggestions and it may be overcome the direct and indirect difficulties that effect employees on their job. Using organizational theories and analyzing the employee’s attitude to justify the information that they provides and forecast some solution as well as recommendations moreover the whole report is mainly based on employee job satisfaction and dissatisfaction, absenteeism and lacks of involvement with job, turnover of the employees which HR strategies are expected to improve relations of employees.The main objectives that focus on this report, how Tengo Ltd can improving their work environment moreover to reduce employees dissatisfaction which get better work performance in the organization. .At the end of the report, there are some detailed recommendations with possible solution will include. The recommendation mainly based on how Tengo Ltd can deal with the upcoming challenges. POOR CUSTOMER QUALITY: In actual fact, Tengo’s poor customer quality can be endorsed the problems of people and the whole process.The new computerized system which required standardizing customer service, develop the management capability to monitor the service quality of Tengo and accelerate the response times is not provide the desired result. Also customer dissatisfaction indicates that the quality of service is not appears a function of workplace technology. The resolution of the poor customer service is supplementary promi sing to arrange in the organization of work. The main impact comes from the restructuring process and in particular way the inflexible severance between units and the awareness of workers in exact areas of customer service.This process mainly removed the job rotation which is expected to show the approach to develop equal advantages of service quality and job satisfaction. High turnover rate in the customer complaints department mainly indicates a lack of essential job satisfaction in the workplace. However this fact is directly related with the employee’s attitudes towards their job. In addition, the growing labor turnover rate at Tengo’s is indicating unconstructive impacts on service quality as well as the new trained workers are replaced with skilled employees.The restructuring process and the job loss are mainly liable to have employee confidence and moral that might be measured to represent the abuse of psychosomatic agreement with a consequent impact on the expr ession of flexible behavior. HIGH LABOR TURNOVER IN THE CALL CENTRE: For analyzing the labor turnover two themes are included at the beginning stage. Firstly the nature of call centre work and the second theme is the work and management at Tengo Ltd. Thaler and Carter (1999) said that, the use of call centre and development criteria are to handle different characteristics of customer relationship management maintains to grow quickly.Mainly the call centre provides both customer service and opportunities of sales to the public. The main considerable issue whether the call centre works is naturally dissatisfying and the lack of diplomacy (means lack of control) and the management performances are liable to be connected with poor employee relation. Slater (1999) noted that, the call centre employees get very little respect from their superior. For that reason they felt more stress. To analyze the Tengo Ltd it has been clearly view that the employees are not satisfied with their work.Fo r the reason of restructuring employees are always stressful and their service quality fall down. The restructuring process mainly detached the job rotation which is the key area to develop the employee ability and get equal advantages of service quality as well as job satisfaction. Frenkel et al. (1999) describe that, the great job satisfaction is being connected by the end appearance of the work. This categorization can be useful where complaint management, for illustration, is expected to stick to the previous, even as the technical help is being possible to be related with concluding.In addition the beginning of differentiation and the task spelization between units can also be talk about comparative to low satisfaction, required multiplicity and boredom as achievable â€Å"push† factors. The additional issue apprehensions terms and conditions of worker at Tengo and it seems that better Tengo and call centre’s (other than pay) existing at other close by call center s. The restructuring and content of morale is too likely to be important. Tengo’s payment method is higher than others call centre. However the work environment is not friendly that’s why employees are discouraged and dissatisfied with their job.The less favorable facilitates includes work longer shift comparing nearby call center’s employees, employees are received few holidays and very few opportunity for training and development. Only payment is not the key criteria to satisfied organization’s employees. The consent meaning of Granny, Smith and Stone (1992) the job satisfaction is an sentimental (called emotional) effect to one’s job, consequential from the present evaluation of real outcomes with individuals that are desired (deserved, expected and so on). REMEDY TURNOVER:For the proper understanding on labor turnover the organization’s management needs to find out some key criteria that are mainly relevant to understand properly for the reason of turnover. The reason of turnover is not always showing the bad things happen in the organization. However, the perspective of business analysis turnover is not bringing good things for the organization in most of the time. The criteria that management needs to address: 1. Who/who is not leaving the organization? 2. Why they are leaving/ staying in the organization? 3.Where are the leavers departing to work (if somewhere)? To analyze this case study, many reasons that happens to leave the workplace at Tengo Ltd. According to this report several criteria can be found why employees are leaving their workplace. Employees are dissatisfied about their job Impact of restructuring for that reason job rotation is being removed Work environment is not friendly Work in longer shifts and getting fewer holidays Lack of training and development Rigid workplace Job redesigns that why some employees lost their job. Less employee priorityReduce training and development cost that’s why it’s not effectives Lack of promotion The problem arises when restructuring process starts and the new job design implement by the organization. There are mainly three units in this restructuring process level 1, level 2 and level 3. But the main facilitates goes to the level 3 employees who deal the technical work. That affects employee’s moral and turnover increase. On the other hand, before restructuring the employees can moved other departments if they want and this process they cannot felt boring and they got the trained to take on a multiplicity of roles.However, after the restructuring process the customer service director divided the employee’s responsibility of every department and give restriction for going other departments to improve the employees. Even though, this process cannot work properly and after two months, 25 percent of new recruits employees left the job. Kemery et al. (1985) said that, most of the stressful jobs are directly connected to intention to leave the organization. In that case, the management needs to identify with the dynamic of labor turnover and to recognize outline of turnover that might contain a negative result on the employee performance.For doing this work organization obtain immediate approach and search for the categorization of former or present patterns of turnover during exit interviews and analysis of turnover data. Besides such an approach, the organizational management might too be proactive in looking for the identification and address the interior drovers of turnover throughout attitude survey of employee and appropriate responses to â€Å"head-off† any probable problems. IS TURNOVER LIKELY TO BE UNIVERSALLY DYSFUNCTIONAL?Constantly the turnover is visibly affecting the customer service quality at Tengo Ltd. However some turnover is expected to be functional somewhere it directs to the failure of poor performance or individuals inappropriate to the work place. Although this sit uation become visible to be the case in the complaints unit where after passing a short time the new recruits are leaving from the organization. Although this turnover emerge to specify a collapse in employee training and selection. Fried et al. (2008) describe a remarkable step.They analyze and found that the role anxiety was directly connected to the individuals work performance during the job satisfaction and was ultimately connected to job performance during tendency to leave. The process of recruitment and selection criteria is not working appropriately in the Tengo Ltd. However Tengo’s Payment method is higher comparing others call centre even it is creating problem when management decide to reduce the training and development cost as lower as possible. The new recruit’s workers are not getting proper training from the organization.Even though the newly recruits employees are working with the present experienced employees. The gap is too high between newly recrui ts and experienced employees since the newly recruits employees are not well trained. For the reason of job redesign process 25 percent of new recruit’s employees ware being leave there job within two months. Wilton (2010) described that, the majority of employee turnover can be measured dysfunctional for the multiplicity of reasons and the reasons are failure of knowledge/skill, worse return on speculation in HRD, indicative of wider worker relations problems.CONCLUSION: Here the solution would appear to be relevant whether the Tengo’s management was looking for poor service quality as well as high labor turnover. The possible scheme might be contain the reintroduction of several job rotation and connected with cross-training program, enhanced the effective selection and recruitments processes to ensure pragmatic job preview, more emphasize for training and development program moreover present benchmarking implementation by focusing terms and conditions of employ rela tion to that of opponent. RECOMMENDATIONS:After analyzing this case study and current situation of Tengo Ltd, following criteria would be focus for recommended to the managers of this call centres. Determining the job satisfaction in the course of evaluation: Tengo’s HR manager must assess the overall job satisfaction of the employees moreover why employees are not satisfied when they got the high payment comparing others call centre. In addition the job satisfaction is very sensitive issue which is mainly consequential from the evaluation of jobs based on several assured features.However the evaluation procedure might be included following criteria: 1. Survey research: HR manager at Tengo Ltd should accomplish survey research among all the employees who works in Tengo Ltd to verify the job satisfaction level. The survey has been taken by two ways that are verbal and written process moreover the written process is more effective comparing to the verbal process. In addition th e written survey process is more realistic, reliable, cost effective and more accurate.On this written survey research process the question for the employees might be â€Å"what issue/issues is/are mainly the big reason for employee job dissatisfaction? † 2. Rating method: moreover another way to measure the employee’s job satisfaction is the rating method. The rating method mainly includes two ways measuring criteria. Single global technique and summation score technique. However the global rating method is mainly based on the single question technique that is judging all the characteristic of job satisfaction and how much satisfied the employees about their job as well.In addition, the summations score technique measures all the aspects of job and ask the questions for employees that includes the entire characteristic of jobs and determine each and every job feature separately. To measure the job satisfaction at Tengo Ltd, the summation score technique is more effect ive rather than global rating method. Enhance to use the summation technique the managers would be able to measure every characteristics individually moreover that includes supervision, recent pay scale, effective relationship with co workers, nature of work environment.Adding up the company would be use a rating scale that mainly called liker scale moreover it includes 1 to 5 consequent points. The rating scale might be related to â€Å"highly dissatisfied and highly satisfied†. However this process is very easy for employees since employees would be able to circle the best suitable number for all characteristic and at last all score would be calculate for getting the appropriate result. Performance evaluation: performance evaluation is another criterion that HR manager must practice during Tengo’s development process.Under this evaluation program managers have to set up several development processes that are implement for access to every employees in this organizatio n. Furthermore, the call centres advisors should be expectant to generate their individual’s personal development plans, for that reason being they might be develop as well as monitor their individual performance. Learning as well as training: training program creating employees more effectives. Tengo must provide the training program for their employees to achieve organizational goals and improving their work quality as well.The first task is to identify the training needs for the organization and this responsibility goes to the HR managers. In addition managers can use training needs analysis process that helps to identify what types of training are recommended for the organization. Moreover this process might be completed during a formal training survey that accomplishes all employees in Tengo’s. 1. On the job training: on the job training is more effective. The long service employees might be locating as advisor and to train the recent and newly recruits employees. This process is very helpful to know how to perform better in organization. 2. Team meetings: team meeting is another way to determine employees mind about their work related issue moreover it helps to increase the employee relationship with top management. Tengo’s HR manager should arrange team meeting with employees. They can set up an idea that relates every week team meeting with every employee to find their perspective about job. Moreover it increases the workers productiveness and get better co relationship. 3.In-house course: in-house training program is another term to increase employee’s better performance. Under this program HR manager can accomplish a sessions for organization’s employees in a classroom environment. manager can provide some useful learning materials that includes lecture, open discussions about their work related issue etc. 4. Stimulation: stimulation process can determine the organizational needs. Moreover it mainly focuses what type s of work organization wants from their employees. Furthermore this process is very useful to connect employees with organizational work environment and culture. 5.Seminars: organization can arrange seminar to touch employees mind and build up better relationship. In every month Tengo’s manager can arrange a seminar and briefing them to hit the targets very quickly moreover this is the best way to giving employees feedback that might be very useful to get better performance from employees. Joint consultation of employee relation: employees and top management relationship is improving employees productivity as well as organization’s requirement. Manager can establish joint consultation process to improve employee’s performance as well as fulfil the organization’s demand.Rewarding employees based on performance: to give reward and to get feedback is the best way to encouraging employees performance. The effective reward management should include following c riteria: 1. Monetary pay: monetary pay is the best way to motivate employees. Up to that time the payment criteria at Tengo was based on total time spent in organization, job evaluation grade and hierarchical ranking. However direct monetary pay method is an effective approach which certifies that organizational workers are paid according to their involvement with organization. . Non monetary benefits: this is basically a non-financial reward. This process cans reinforcement employees to emphasize on better performance moreover it also motivates organizational employees. However managers at Tengo Ltd should appear at wide-ranging benefits that are given to employees in other organization. Tengo Ltd can introduce some non-financial benefits like transport service, medical care, life insurance, prize bond etc. 3. Contingency pay method: this method includes some extra pay in agreement with the fundamental pay structure.In some cases basic pay is not enough for employee’s life s urviving factors. For that reason some extra pay like contingency pay helps to motivate employees to better performance in organization. Tengo’s manager must introduce this method to motivate employees. Communication with employees: communication process is well connected with employee’s performance. To get the better performance form employees, the implementation of communication process is very important. The main objectives of this process is to get know employees feedback as well as employee engagement with work. REFERENCES:Fried, Yitzhak, Shirom, A. & Gilbon, S. and Cooper, G (2008), The Medating Effects of Job Satisfaction and Propensity to Leave on Role Stress-Job Performance Relationships: Combining Meta-Analysis and Structural Equation Modeling. International Journal of stress Management, 15, 305-328 Granny, C. Smith, P. and Stone, E. (1992), job satisfaction: advances in research and application, Lexington, MA: Lexington Books. Hemphill, T. A. (2005), US Offs hore Outsourcing of R&D: Accomodating Firm and National Competativeness Perspectives. Innovation: Management, Policy & Practice, 7, 351-356Kemery, E. Bedeian, A. Mossholder, K. and Touliatos, J. (1985), Outcomes od Role Stress: A Multisampling Constructive Replication, Academy of Management Journal, 28, 63-75 Lind, S. and Otte, F. (1994), Management Style, Mediating Variables and Stress Among HRD Professionals. Human Resource Development Quarterly, 5, 301-316 Slater D. Holding Patterns: Call Centers can be Poked and Prodded to Provide Maximum Efficiency. But Will it Cost You Your Costomers? CIO, 1999: 12: 54-61 Thaler-Carter RE. Why Sit and Answer the Phone all Day? HR Magazine-1999: 44:98-104

Alternative Beverages

Alternative beverages competed on the basis of differentiation from traditional drinks such as carbonated soft drinks or fruit juices. The market started out with low competition, however that is rapidly changing as many new product lines enter and profit margins will inevitably suffer from the price reduction. The rest of the beverage industry is faced with low profit margins because of high competition and little ability to differentiate products. The alternative beverage segment help companies to sustain volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks.Also the alternative beverage industry offered products that catered to different demographics. For example energy drinks were purchased more by teens and young adults while energy shots were bought by adults to get extra boosts of energy during the work day. In addition the vitamin-enhanced drinks and sports drinks went more toward athletes and people who exercised often. Thi s differs from just the usual carbonated soft drinks that people were used to drinking. Now they had products that they could consume for different activities.Demand is expected to grow worldwide as consumer purchasing power is increased and alternative beverages offered profit margins much higher than those of other beverages. One key characteristic in the beverage market was introduction of the energy shots and they were an important growth factor in the industry; the 5 hour energy shot was introduced in 2004 and took the market by storm with its high containments of B6, B12 and caffeine. Competitor’s course introduced energy shots to the market but none have come close to the 5 hour energy shot, with it holding 85% of the market share in 2009.

Materials Management Proposal

Materials and operations management play a crucial role in the success of any organization. Of particular importance to the materials and operations divisions is management’s complete understanding of the hospitals functions as a whole entity. After reading this paper, one will understand the importance of materials management and operations management as well as how both departments must work together to ensure the hospital runs efficiently and maintains profitability. Furthermore, one will also understand the importance of a supply chain and possible constraints to the implementation of the process. Additionally, one will understand the effects of a new collaborative planning process and why such a process is beneficial to the hospital. Finally, suggestions will be given to enable the hospital to manage the supply chain in situations of disaster. Role of Materials and Operations Management Materials management is perhaps the most important part of health care as â€Å"total expenditures can total nearly 50% of a hospital's budget† (Langabeer, 2008, p. 41). Materials managers are held responsible for many functions. However, the most important attribute a materials manager must possess is coordination. â€Å"Materials management directs the healthcare supply chain by coordinating the flow of goods from manufacturers, through distributors, through hospital receiving docks, to the point of ultimate use or consumption† (Langabeer, 2008, p. 242). Operations management is another important function of a hospital. Healthcare operations management is the quantitative management of the supporting business systems and processes that transform resources (or inputs) into healthcare services (outputs)† (Langabeer, 2008, p. 6). Just as materials managers have many functions and goals, so too do operations managers. Key functions of the operations manager include â€Å"workflow, physical layout, capacity design, physical network optimization, staffing levels, productivity management, supply chain and logistics management, quality management, and process engineering† (Langabeer, 2008, p. ). Goals of the operations manager include reducing costs, reducing variability and improving logistics flow, improving productivity, improving the quality of customer service, and continuously improving business processes (Langabeer, 2008). However, the most important goal operations managers must strongly consider when implementing a materials management plan is reducing costs. Operations managers have many opportunities to reduce costs. Costs can be reduced by analyzing budgets, tracking resources, and finding ways to reduce product and services costs. â€Å"Finding waste, improving utilization, and generally stabilizing and reducing the overall cost of delivering services are essential functions† (Langabeer, 2008, p. 9). The most effective way for operations managers to reduce costs is to record all aspects of the organization and periodically review progress either monthly or quarterly. A hospital with appropriate tracking and management systems will be much more likely to reduce costs because it understands the underlying cost structure† (Langabeer, 2008, p. 9). A few ways materials management influences operations management are as follows: â€Å"the nature of the activities† in the materials management department â€Å"is actually quite operational, they have an impact on downstream departments and patient satisfaction, they are labor-intensive processes, and many times they draw from the s ame labor talent pool† (Langabeer, 2008, p. 244). Constraints to the Supply Chain Constraints are inevitable and every organization is prone to them whether the organization is in the manufacturing sector or service sector. A few constraints hospitals face include â€Å"managing supply levels, higher labor costs, space constraints, and multiple product classifications† (Sentient Health, 2007). Considering the above constraints, the main goal of both operations and materials managers is to reduce costs. The most beneficial way for hospitals to overcome constraints as well as reduce costs is to automate the supply chain. Supply automation is the use of technology to streamline inventory, consumption, charging and ordering procedures. Examples of this include the use of bar codes or radio frequency identification to identify and track inventory as it moves throughout the supply chain† (Sentient Health, 2007, p. 2). However before implementation can begin, the hospital must evaluate the advantages of automation as well as t he factors the hospital must consider when deciding to implement such a system. According to Sentient Health (2007), the advantages of automation include â€Å"reduced manual effort, greater information accuracy, improved inventory performance, improved cash flow, improved space utilization, and improved purchasing decisions† (p. 3). While understanding the benefits of such a system is important to the process, knowing which areas the system will have an effect on is detrimental to the hospitals implementation success. Factors to consider before implementing such a system include â€Å"mobility, ease of use, cost/budget/objectives, flexibility/ease of integration, and reporting† (Sentient Health, 2007, p. 3). Effects and Justification of a New Collaborative Planning Process Although automation is one option for the hospital to reduce costs and improve supply chains, other options such as sales and operations planning (S&OP) and collaborative planning, forecasting, and replenishment (CPFR). The main focus of S&OP is to coordinate demand and supply with the intention of increasing the hospital’s profitability (Langabeer, 2008). To ensure the S&OP process is successful, the hospitals operations management must focus on four key principles: (1) provide a common base of information around the immediate market dynamics; (2) manage supply chain performance; (3) manage product portfolios collaboratively; and (4) create business plans and scenarios in which departments can share. According to Langabeer (2008), â€Å"benefits from the S&OP process include better cross-functional alignment, gap analysis, more efficient resource planning, and more effective use of promotional resources† (p. 338). CPFR is another option available to the hospital. â€Å"CPFR seeks to improve the relationship between retailers and suppliers with the intent to achieve full collaboration and improve the sharing of information around consumer point-of-sales data through the retail supply chain to improve overall chain performance† (Langabeer, 2008, p. 338). The main difference between CPFR and the other two options available to reduce costs and improve supply chains is a set of guidelines operations managers must follow during implementation. The guidelines are as follows: (1) share a common philosophy among all parties of implementation; (2) operations managers must use specific definitions and detail into the business process; (3) operations managers must ensure data resulting from the process is precise, easily accessible, and understood completely by all parties taking part in the process. Finally, for CPFR to be successful, milestones must be set. Particular milestones of importance to the hospital â€Å"include an improvement in forecasting accuracy, improvements in customer service levels or fill rates to providers, increased product line availability, reduction of inventory levels, and generally better financial cash flows† (Langabeer, 2008, p. 340-341). Coping in a Disaster Situation Disaster situations are difficult to plan for because disasters are unpredictable. However, materials and operations managers must understand the implications a disaster situation has on the hospital as well as ways to effectively handle such a situation to ensure patient safety, customer satisfaction, and profitability remain a priority. Richey (2009) refers to a pyramid when discussing supply chains in disaster situations. The composition of the pyramid includes the following tiers: capstone-resource management; left-facing front corner-collaboration, which is based on the relationship management theory; right-facing front corner-communication, which is based on communication theory; and back corner-contingency planning, which is based on the competing values theory. According to Richey (2009, p. 621), he interconnection† of the above principles include â€Å"(1) finding ways to effectively partner and develop improving collaborative relationships built of long-term commitment; (2) fostering information development and exchange for facilitating strategic planning based in limited safeguarding; and (3) developing contingency programs that incorporate the flexibility for responding to the inevitable changes in expected events while pursuing sometimes inconsistent goals. Conclusion  Materials and operations management work hand-in-hand to ensure the hospital runs as efficiently as possible. Furthermore, understanding all aspects of the supply chain will ensure materials and operations managers are readily equipped to deal with situations of disaster. However, operations and materials managers must understand the importance of such a concept. Understanding how to handle such a situation will ensure materials and operations managers the ability to maintain order as well as patient safety and continued profitability.

Organizing an Essay Example | Topics and Well Written Essays - 500 words - 4

Organizing an - Essay Example Development, in this case, means the presentation of ideas. Grammar, word choice, vocabulary, and tone of voice dictate how an idea is presented. The effects of a poorly presented idea are irreparable. The development of writing skills can be broken down into four elements. The most important element that dictates a successful piece of writing is the composition of ideas. In the first essay, ideas were mixed up. There was neither flow nor fluency, though the idea was visible. I learned that the reader has to understand the idea through the writing. In addition, it was made clear to me by my instructor that whatever is in the mind during writing is only visible to the writer. Therefore, the writer has to bring out whatever is in the mind in a succinct manner for it to be visible to the reader. Sufficient progress was visible after I learned how to organize ideas in a way that the reader could understand whatever was in my mind. Firstly, I learned how to understand the context of the issue at hand. After understanding the context, the second step was to brainstorm the relevant ideas to come-up with a comprehensive arrangement of ideas. Information ought to be arranged in an order that makes the reader interested in reading the entire piece. Much progress was made in this section. I learned how to arrange an essay beginning with the thesis statement to notify the reader on the context of the piece. Good grades were sufficient evidence that the instructor was content with the essays from how well I presented the thesis statement. In addition, it was evident that a well-structured conclusion gave the instructor an idea of my opinion about the issue at hand. Therefore, significant progress was made on how to organize writing to represent my mind successfully. Paraphrasing was the main element of writing achieved.

The U.S.A War with Iran Research Paper Example | Topics and Well Written Essays - 1250 words

The U.S.A War with Iran - Research Paper Example Let’s first discuss why Iran is disliked among the Western nations. Iran has already been seeing tense relationship with the U.S. and its allies, since the Iranian Revolution that came about in the late 1970s. The threat to Iran’s solidarity increased when President Bush declared it as part of â€Å"Axis of Evil† (â€Å"Iran War†, para.1). This risk did not decrease with the election bringing Barrack Obama in presidency. The notion that has further triggered the decision of war with Iran is Iran’s quest in nuclear technology. According to the U.S., the fact that Iran is acquiring nuclear weapons will be a threat to world’s peace. Even the allies of the U.S. - England, Germany, and France, are worried about this nuclear state of Iran. Moreover, Israel has also a long prevailed hate relationship with the Muslim world. This hatred grew when the President of Iran, Mahmoud Ahmadinejad, gave some anti-Semitic statements declaring that Israel should not be present on the face of the Earth. This situation increased Israel’s worry that Iran might be acquiring nuclear weapons to destroy Israel, which being one of the U.S.’s allies.This introduction explained why the U.S. decides to enter into war with Iraq, but now let’s discuss why this is a bad strategy. First of all, it is a matter of peace. Entering into war will disrupt the peace, not only of Iran but also of the U.S. who has already lost the lives of many of soldiers in military actions against Iraq and Afghanistan.... who has already lost the lives of many of soldiers in military actions against Iraq and Afghanistan. Nouraee (para.10) states that Americans will never tolerate if the correct number of casualties of American soldiers in the war is revealed to them. War will only increase hatred and will encourage the residents of the attacked country to develop rebellious feelings toward the U.S. This will not help to decrease terrorist attacks, but will increase violence and radical hostility. It will only turn it into a global hate war. Hence, war on terror in Iran is not a good strategy, because the U.S. has already been suffering from financial burden because of heavy budgets being assigned to war on terror. The U.S. will never want to weaken its economy further. Terrorism is still increasing. Hence, we cannot relate the war on terror to increase or decrease in terrorism. War will only raise turbulence, hatred, rebellion, violence, as well as even more terrorist attacks in future. Also, war mean s destruction. War kills many innocent people along side terrorists. Little children, frail women, and old people get killed for no reason. Wars in Iraq and Afghanistan killed many innocent lives. The U.S. has always been a liberal country, as well as has always talked about the rights of children, men, women, old people, and even animals. If the U.S. enters into a war with Iran, it will be a huge threat to the liberal reputation for it. The war on terror must come to halt because it kills innocent citizens of the attacked country. Cline (para.1) writes that: One of the most common antiwar arguments is the fact that wars result in the deaths of innocent people. This objection accepts that a state may have a vested interest in

Sex offenders in Australia Essay Example | Topics and Well Written Essays - 1750 words

Sex offenders in Australia - Essay Example It is thus reasonable to expect society to consider and undertake all possible viable solutions against sex offenses. In the United States, the passage of Megan’s Law has is widely known for making legal the naming of sex offenders after they have been released from prison, as a means by which the community they are reintegrated in are made aware of the risks. In our country, Australia, there is the Australian National Child Offender Register (ANCOR) targeting sex offenders of minor children, and monitoring them for a certain duration of time. However, this is altogether different from the â€Å"naming and shaming† of these individuals, which Australia has still not allowed. The issue of the naming of sex offenders has hit the headlines in recent months, with Melboune broadcaster Derryn Hinch lost his court battled against suppression orders to protect child abusters. Victoria’s Sex Abusers Monitoring Act, he said, was unconstitutional for not explicitly stating that court proceedings must be held publicly. He also said that suppression orders are unconstitutional. Deciding against him, the courts held that suppression orders are unconstitutional and he was guilty of contempt for divulging the names of the sex offenders. And yet, there is growing public support around the idea of naming and shaming, such support built upon populist sentiments condemning sexual offenses, demonizing sezual offenders and rousing fears that communities will not be safe in the presence of these sex offenders. In my paper, I will use two criminological theories to examine and critique this notion of naming of sex offenders. These are the conflict theory of criminology and the classical theory of criminology. A. Conflict Theory In order to discuss Conflict theory, it is incumbent to compare it with the consensus theory. The sociological theories that underpin our understanding of crime and punishment, as well as the justice system have long been the subject of deb ate by opposing ideological camps. The divergent approaches of â€Å"consensus† and â€Å"conflict† and what approach is the most appropriate lens with which to understand crimes remains to be discussed today, with the debates evolving to meet more modern and complex contemporary problems. It is imperative to begin by defining the concepts. Reid (119) defined the consensus approach as one that â€Å"views the emerging norms and laws of society as representative of the common feeling about what is right and proper; that is, they represent a consensus of views—a mechanism for maintaining social order.† It looks at society as a homogenous whole, without factions or frictions, and making a collective determination on what is right and what is wrong. For example, taking a very recent incident, the harsh punishments meted against the London street rioters might be deemed appropriate among proponents of the consensus theorists: indeed, the destruction of private property and petty larceny go against collective values and the State must bear down heavily upon those who seek to trample those values. In contrast, the proponents of the conflict theory look at society not as a homogenous whole, but as one wracked by class fault lines. Therefore, laws are not simply collectively-agreed upon rules that establish social order and ensure the efficient and harmonious functioning

Qualitative individual Essay Example | Topics and Well Written Essays - 1000 words

Qualitative individual - Essay Example Bullying in health care involves all members of the medical fraternity such as health care workers, nurses, and doctors. Bullying in health care is more apparent compared to other problems such as sexual harassment face institutions. Bullying victims can help reduce the problem by reporting bullying incidences to the management (D. Jackson, 2008). According to (Gaffney, Donna, Anne, Judith & Wendy, 2012) in the article making things right: nurses' experiences with workplace bullying-a grounded theory, bullying is an internationally recognized problem that affect healthcare institutions. The article clearly states how the problem affects healthcare management. The article looks in to the effects of the bullying on patients, health care workers and the entire health care systems. These are the primary areas in nursing and healthcare. Addressing bullying in these, healthcare areas demonstrate that indeed bullying play a crucial role in prevention of effective and efficient health care s ystems. The article explains what the suffering patients go through because of bullying of nurses. Bullied nurses do not have the energy to serve patients with compassion and love (Monks, el et, 2009). The affected nurses loose esteem and there are a high probability for them to make mistakes as they carry out their duties. In some cases, the affected health care workers may feel isolated, get depressed and develop in drug substance additions such as alcohol. The primary objective of the research outline in the article was to understand the complexity of bullying in healthcare institutions. The article highlights the consequences of bullying as one of the outcomes of the research undertaken. The research question stated is extensive enough to qualify for a qualitative research. The main objective of a qualitative research is to bring a variety of data extracted from an array of sources using different methods. Qualitative research employs real world settings in data collection. The study design was consistent with qualitative research approach. The study employed qualitative constructivist grounded approach with the use of respondent’s individual experiences. Both online and offline means were some of the methods respondents used to give their experiences. Guided questions helped the researcher pick the bullying social realities. Quite often researchers engage their values and experiences biasing the research outcome. The researchers laid precautions to prevent researchers from biasing the research. Qualitative research does not use experimental approach since its primary goal is to capture a thorough comprehension of the concerned phenomenon. The subjects used in the research covered by the article â€Å"Making things Right† consistently comply with qualitative research methodology. The objective of the research is to get an in-depth knowledge and understanding of bullying in healthcare institutions. The setting in this research engages anonymou s respondents to give their own experiences inform of a narrative of 5 to 780 words. In qualitative research, data collection involves a number of methods. This particular research required unstructured data. The use of a web link to conduct electronic survey in the internet provided an ideal means for conducting data collection. The validity and the integrity of the data use in the research are crucial to ensure correctness of the research

Polyurethane heart valves - current development and technical Essay

Polyurethane heart valves - current development and technical challenges - Essay Example Recently, a polyurethane tri-leaflet valve has been developed. This valve has three, thin polyurethane leaflets of approximately 100 µm thickness, which are suspended from the inside of a flexible polyurethane frame. In the closed position, the valve is elliptical in the radial direction and hyperbolic in the circumferential direction. Hydrodynamic tests have shown that the polyurethane valve exhibits pressure gradients similar to those for a bioprosthetic valve, and lesser regurgitation and leakage than a bileaflet mechanical valve or the bioprosthetic valve. Accelerated fatigue tests have shown six consecutively manufactured polyurethane valves to have exceeded the equivalent of 10 years function without failure, and three valves have reached 527 million cycles (approximately 13 years equivalent). The only failure occurred after the equivalent of approximately 12 years cycling (Gonzà ¡lez, et al., 2003). A new family of polymers, called the segmented polyurethane elastomers display high flexure endurance, strength, and inherent non-thrombogenic characteristics (Gonzà ¡lez, et al., 2003). polyurethanes, EV3.34 and EV3.35, to manufacture a flexible trileaflet heart valve. This valve was implanted in 12 young adult (18 month) sheep in the mitral position. At 6 months, six valves were electively explanted while the remaining six valves were explanted at 9 months follow-up. Surface Fourier transform infrared spectrometry (ATR/FTIR) and scanning electron microscopy (SEM) were used to examine the leaflet material. The leaflet was also put through cyclic mechanical testing and was compared with non-implanted control material, to see if there was any change in mechanical properties during implantation. There was no degradation of functional groups. The study also observed that EV3.35 might have superior long-term fatigue properties. It has a two-phase microstructure of hard

The relation of the Gross Domestic Product to economic welfare Essay

The relation of the Gross Domestic Product to economic welfare - Essay Example The Gross Domestic Product is a specific measure of a country’s national output and provides a basic idea of how well-off a country is, compared with other countries. Moreover, the Gross Domestic Product (GDP) is the most commonly used benchmark of national income. Introduction The GDP reports how much money was made in a given economy over a given period of time. The figures are "gross" because GDP does not allow for the depreciation of physical capital. In a sense, the GDP is a gross measure of market activity, of the volume of money changing hands. It does not take into account the desirable and the undesirable transactions in the economy. It does not take into consideration the total costs or gain. The major contributions of the household and volunteer sectors are not included in the computation of the GDP. The economists and policymakers state that raising the rate of growth of gross national product (GNP) and the GDP is the hallmark of economic development. This central dogma of development economics stems from the conviction that the way to economic progress in poor countries lies in increasing the rate at which the industries of that country progresses. The GDP is positively affected by the growth of local markets. The growth of local markets is achieved by changing the incentives for people to remain in long-term relationships. Long-term relationships are supported by social norms which includes reciprocity. Thus, the growth of markets in one set of goods and services can diminish the existing incentives for remaining in long-term relationships that cover transactions in other goods and services. When these incentives diminish, social norms are affected. (The New Statesman) However, if country A has a high GDP figure relative to country B, it does not necessarily mean that country is A is automatically better off. We have to look at their GDP figures closely. Some countries which have a high GDP are really high-performing economies. Take for example Luxembourgs. Luxembourg's GDP per head can be attributed to 90,000 citizens who go to certain parts of Europe such as Germany, France, Belgium and the Netherlands daily to work in the financial services sector. These workers were included in Luxembourg's population of 450,000. If they were added to this number, then the country's overall GDP per head would be smaller, but still among the top ranking countries in the OECD. China has also overtaken many European countries in terms of GDP figures. For example, China had overtaken Italy as the world's sixth-largest economy in 2004, and has overtaken France and the United Kingdom by the end of 2005. Growth rates in developed countries are just a fraction of thosed experienced in China: 3-4 percent for the US and 2-3 percent for Japan and Europe, against at least 8 percent for China. (Business Asia, March 2006). The effective marketing strategy of Chinese companies, private and public in China have added to their considerable profits and growth. (Lewis, et.al., 2006). However, in terms of quality of life and environmental safety levels, these European countries definitely have a higher quality of life and environmental levels compared to China. Thus, it is does not automatically mean that if a country has a high GDP then it is better off compared to another country with a lower GDP level. Niger has a GDP of 12.36 billion dollars in 2006. But upon close examination, it is just one of the poorest countries in the world, ranking last on the United Nations Human Development Index. In real figures, Niger's GDP looks huge. But upon closer examination, its economy is based on subsistence crops, livestock, and some of the world's largest uranium deposits. Traditional subsistence farming, herding,

Spam Overview Essay Example | Topics and Well Written Essays - 2250 words

Spam Overview - Essay Example Spammers are not abe to prevent intermediary systems from adding these headers while the headers provide only minimal protection because a thorough examination of the "Received:" header will be required to identify the real source of the message. There are two popular techniques used by spammers to puzzle message recipients: using open relay sites (Yahoo! Anti-Spam Resource Center, 2004) to send messages and adding "Received:" headers of their own creation when sending a message. Open relay sites refer to servers that are generally allowed to be used by unknown computers in order to to send e-mail messages. Mail can be traced back to these relays, but it is unlikely that the relay operator will be able to identify the system that passed it the message. While servers that allow relaying are becoming less common as a result of the spam problem, they still exist and are well-known by spammers. These relay sites are often blacklisted, meaning that certain ISPs will not accept messages from them. While this is helpful, it has the effect of blocking not only spam, but also legitimate messages by other senders that may depend on the relay for mail transport. The second technique is the adding of bogus "Received:" headers. However, this technique is not so effective as the first one. The bogus headers usually contain errors, but are not able to prevent the addition of accurate "Received:" headers. This means that recipient can believe the header that the own server added (jupiter.solar.net in the example) and work back from one header to the next, identifying whether the server is one he trusts at each step. (Klensin, 1995) The message "id" can be utilized to authenticate the validity with the administrator at each intermediary. Ultimately, the false headers can... The problem of spam has grown intensively since the emergence of the Internet. During the period of 2001-2002, spam increased by 450 percent or 12.4 billion messages per day. Spam is considered to be highly challenging problem because it mostly contains pornographic advertisement or fraudulent, get-rich-quick schemes sent from a cautiously disguised source. Spam is also a computer security risk since it spreads computer viruses that then turn infected computers into spammers. The sending of spam results in a substantial shifting of costs from advertisers to ISPs and e-mail recipients. In 2003, spam is counted to have cost companies worldwide $20.5 billion. Spammers are able to send messages for minimal cost--the cost of their Internet access and mailing lists. The costs of relaying messages, storing them, and downloading them are borne by others. The extent of other forms of commercial advertising that occurs is limited by the cost of the advertising.

Texas Revolution of 1836 Essay Example | Topics and Well Written Essays - 1000 words

Texas Revolution of 1836 - Essay Example Interested readers and researchers can also trace down the sources in order to ensure the credibility of the sources. The use of original sources is the fact that adds towards the credibility of the books. Roger Borroel, the author of the book, is a Vietnam veteran who was in the 101st Airborne Division during the year 1968-1969. He graduated from Purdue University in 1980. He has conducted significant research and published over 15 works on the Texas Revolution of 1836. From the sources presented in the book, it can be said that the author has done enough research on the subject matter and he has presented it in a convincing manner. It can be inferred that he retains enough qualifications for writing this book. The Structure of the Book The book is written as a concise historical perspective and in order to add concreteness to the information given in the book, the author has also added numerous illustrations in the book. There are twenty-four pictures, drawings and other illustrati ons and the book is stretched over 238 pages. There is a comprehensive index provided at the start of the book which makes it easier for the reader to find out any specific piece of information. Since there are a number of events that are relevant with the Texan revolution, therefore it is normally difficult for readers to find out a specific event in the history, however this book is written in a chronological sequence of events which makes it significantly easy for the readers to find out a relevant event or document. The sources used in the book are; official governmental papers, reports, intelligent opinions, diaries, reports, and noted personal observations. This book includes translated Mexican Army documents which were never translated before in order to let the reader have an insight regarding the war. This is one of the factors that add to the credibility of the books therefore the title of the book also suggests that the historical perspective is based on original sources. Book Summary The Texan revolution was a conflict that grew into a war between Mexico and the settlers in the Texas which was a part of a state of Mexico. The war officially started from 2 October 1835. The events that triggered the conflict between the government and the American settlers in Texas were the series of legislative changes brought by the Mexican President Antonio Lopez de Santa Anna. He modified the Mexican constitution and turned it into a more centralized constitution which empowered the government and endangered the rights of the citizens. One of the most prominent factors was the Siete Leyes (Seven Laws) passed in 1835 by Antonio Lopez de Santa Anna. These laws modified the very basis of the structure of the Mexican government. The first law provided that citizenship will be granted to those who were able to read and had a specified annual income except domestic workers. The second law gave power to the President to close Congress and overpower the Mexican Supreme Court of Justice of the Nation. Military officers were also disempowered from assuming this office. The third law provided for a bicameral Congress of Deputies and Senators which would be elected by the government. The fourth law specified the manner of selection of the President and Vice president. The fifth law specified the manner of selection of the 11 member Supreme Court. The sixth law holds significant important as this law was responsible for the increased centralization

Dorothy Parker Essay Example for Free

Dorothy Parker Essay Dorothy Parker was an extraordinary woman. Extraordinary in her writings and extraordinary in what she achieved with her writings. Her books of poems and her short stories were bestsellers and her columns in The New Yorker were extremely popular. She was one of the only women and a central figure of the Algonquin Hotel Round Table, where all the great literary geniuses of her time would eat their lunch. Newspaper columnists qouted her and two Broadway plays were written about her. Briefly,she was one of the most talked about woman of her time. What is striking is that her fame came from her writings. So much fame for a woman’s writings is unusual nowadays but let aside in her time. And besides that she was not a minor writer but her literary output in the end was quite small: two volumes of short stories and three of poetry. The last decade of the nineteenth century and the first two decades of the twentieth was a time of large scale political movements and social changes among women. A new generation of women writers emerged with Dorothy Parker as their most famous one. More oppurtunities for writers existed before the dominance of radio film and television. The newspapers and magazines flourished and only the area of New York City alone published 25 daily newspapers. The â€Å"New Women† as they were labeled were worried with winning women’s rights: the vote, education, economic freedom, acces to a career and a public voice. These women were educated and progressive and wanted a break with the conservative past. Women writers of the era did not see marrying and having children as their ultimate goal in life. They rejected the traditional women’s sphere and claimed a the territory of arts that had been a complete male territory before. Many feared to be thought of as â€Å"women writers†. Dorothy Parker said that her most fervent prayer had been â€Å"Please, God, don’t let me write like a woman†. Parker’s writings on the other hand were for the most part confined to women and to what is important to them. What made Parker so succesfull? What made that era crave her writings? In order to understand Parker’s succes we need to view her works in the context of the time they were written. Dorothy Parker was born in 1893. The most striking evidence of change of the role of women in society at that time was the emergence of the college educated and self supporting new woman. By 1870 there were eleven thousand women students enrolled in higher education (21 procent of all students) and a decade later there were forty thousand women students enrolled in higher education (32 procent of all students). After they graduated they had to choose between a traditional role of domesticity and young marriage or a career of paid work. On August 26, 1920 women officially earn the right to vote by the 19th Amendment. Although women did not become a strong political force right after that the Amendment did increase the power of women to effect change. Another important aspect of the changes in women’s postion in society these years was the first world war. Although the United States participated in the war for a relatively short time and did people not really have a clue about what was going on in Europe the war did change American culture significantly. More than four million American men were were mobilized and sent off to Europe. One of the outcomes of this was that women entered the workforce in increasing numbers. Working not in only jobs that were particulary feminine jobs like nursing but also in offices and factories, in stores and governmental agencies and more. Women found themselves working in previously male-dominated fields and they were earning higher wages than in the past. These changes gave women a new notion of indepedence and self-confidence. In 1920 23.6% of the workforce was female with 8.6 million females, ages 15 and up, working outside the home. In 1920, for the first time in American history more people (54.3 million) live in cities than rural areas (51.4). As people became to move into the cities their lifesty les changed. Cities have more activities like going to the theater and nightclubs. Women in the cities were more likely to work in restaurants or offices and other locations that took them away from home. All these factors together created an environment of freedom that women had never seen in the past. One of the most visble outcomes of this freedom was the emergence of the Flapper girl. The breakdown of the Victorian sexual norms was a gradual process but slowely the American society was ready for newer ideas about sexual norms. The young working class woman had been known for her flamboyant dresses and love of nightlife and dancing. .They were relatively economically autonomous and freed either by work or school from intense familial supervision, and began to find a more individualistic culture for themselves. Women’s appearance changed to a slender and smaller silhouette no longer restricted by petticoats and corsets.When the war began women started to favor more practical, shirtwaist-style dresses. These dresses gave more freedom of movement and a greater exposure of skin. First they inched up to calf length then up to knee length. Flappers didn’t show their feminime curves, cut their hair short and wore dark eyeshadow. As the United States was becoming more and more urban, industrial production increased by 60 percent during this decade while population growth was 15%. Mass production requires mass consumption. Advertising became more important tempting people to purchase the latest fashions and newest cars and spend money on nightclubs and restaurants in the cities. For women this industrial production meant that they were more likey to have vacuum cleaners, washing machines, refrigarators and other household appliances that lightened their household work. This increased their leisure time. Advertisements targeted women in the 1920’s. Women seemed to have more economic power than before and seemed to be in charge of the households money. However these advertisements still reflected traditional thinking of the women’s role in society. These advertisements stressed domesticity and pleasing men over any message of independence. Dorothy Parker was born at the very start of this period of the â€Å"modern woman†. While men and women were now equal under the law, discrimination against women still persisted. Throughout the 1920’s and 1930’s women were still struggling against restrictions. For example, in several states women were denied to serve on juries till 1940. The economic advances for women, too, were minimal. There was still a strong sexual division of labor. Discrimiantion in family responsibilities, education, salaries and promotions remained plentiful. During the depression women lost the gains made in the career world during the 1920s. And a renewed emphasis on the woman at home crushed the recently gained hopes for equality. More and more a stereoype emerged that women during the 1920s were sexually active (the Flapper) but politically apathetic. Parker’s work points a sharp finger at that stereotype and defies is. She keenly points out the ongoing struggles for women to break free. Parker began her professional life in 1915 when she went to work as a caption writer for Vogue at a salary of ten dollar a week. By 1917 she transferred to Vanity Fair and worked for editor Frank Crowninshield until 1920. From 1919 to 1923 Parker wrote poems, sketches, essays and columnd for more than thirty-five different literary journals and magazines. Parker’s first poem â€Å"Any porch† pubished in Vanity Fair in september 1915 presents nine different female voices who discuss various topics as the vote for women, a game of bridge, someones new haircut and the war in France. In 1916 she wrote a series of â€Å"hate songs†, satiric descriptions of husbands and wives, actors and actresses, relatvies and so on. These â€Å"hate songs† made Parker very popular. She soon began to build a reputation as a sophisticated young writer with a witty message. In 1926 her first collection of poems was published. Parker soon played a distinctive voice calling for equality and social independence for women. This distinctive voice calling for equality and social independence for women was not out there in a way the feminist movements of that era were calling for it. This voice was hidden between the lines of her poems and stories. â€Å"The Waltz† was published in The New Yorker in september 1933. The story reflects the thoughts and conversation of a girl who is dancing a waltz with a man who dances very badly. He steps al over her feet and kicks her in the shin every so often. She keeps saying that she’s not tired, that it didn’t hurt when he kicked her and when she gets past all feeling, the orchestra finally comes to a stop. When it does, she tells him that she wishes he’d tell them to play the same thing. She said that she would simply adore to go on waltzing even though she hates it. The two voices in this short story reflect the contrast between a polite public voice and a witty and angry private voice. These two voices reflect a clear statement of the w oman’s outward conformity and inward rebellion. In this way the two voices in â€Å"The Waltz† are metaphoric for the woman’s powerlessness. Right from the start of the story it is clear that the woman does not want to dance with this man. She does not want to dance at all but definitely not with this man. But still she gets up and dances with him. Parker is trying to point out that there is not that many young women out there who say what they think. There is not really an alternative for the woman in this story, how can she be rude? She can’t be rude to a man who asks her to dance. Women after all were supposed to please men. Parker does not judge the woman in this story for not saying what she thinks. She is not trying to bring young women who act like that down. She just simply wrote down how things like this work in a woman’s head and letting the world know that woman do not always smile from the inside when they smile from the outside. In 1929 Parker published another short story with an hidden message about gender roles. In â€Å"Big Blonde† Parker tells the story of a talented woman, Hazel Morse. Men seem to like her and as Parker wrote â€Å"Men liked her, and she took it for granted that the liking of men was a desirable thing†. Hazel Morse wants men to like her and â€Å"she never pondered if she might not be occupied doing something else†. She had been working for a couple years untill she met her husband. They got married and in the beginning everything seems fine. As the story goes on it becomes clear that Hazel Morse’s life revolves around pleasing her husband while she is so bored and unhappy at home. She gets divoced and gets married again a couple times but in the end in all her marriages and in the rest of her life she is never occupied with anything else than a desire for men to like her. One other desire Hazel Morse has is a desire for nice furniture and clothing. With every men that comes in to her life Parker describes wheter he is rich or not and what he buys for Hazel Morse. All this stuff does not make her happy either. At the end of the story Hazal Morse tries to commit suicide. What Parker tried to point out here is that women like Hazal Morse are only occupied by a desire for men to like them. This constant desire in the end makes women unhappy because they do not ask themselves what they want for themselves. She also targeted the new american consuming culture in this story. Parker stated that nice clothes and nice furniture are not going to make women happy in the end. Again, just as in â€Å"The Waltz† Parker does not judge Hazal Morse for her actions. But she does make very clear that the life of women who never ponder if they might be occupied with something else than pleasing men is not going to end well. In her stories on gender relations Parker did not criticize women directly but she does have short stories and poems in where she criticized women directly. In one of her early poems (1916) called â€Å"Women: A Hate song† she writes in the first paragraph of the poem how much she hates domestic women. She thought they were â€Å"the worst†. In her poem she groupes them together, there are no individual housewives they are all just as worse. They claim to all be always happy in Parkers view and all they do is hurry home to provide dinner for her family. The rest of their days are filled with making dresses and trying out recipes. Parker, by saying that she hates â€Å"the domestic ones† the most of all made a clear statement about the traditional role of women in society. She hated it. She hated the idea of women staying at home their whole lifes to take care of their families. Interesting is that she did not only criticize housewives but she also became known fo r her condemnation of the flapper. In her poem, â€Å"The Flapper† written in 1922 she starts her poem of by saying that flappers are innocent. Then she continues to say that flappers are not â€Å"what grandma used to be†. Women wanted to break from the traditions from the generations before them but in the way Parker said it in this poem it is not meant as a compliment. She also says that flappers are â€Å"girlish†. By saying this it becomes clear that Parker did not take them serious. They were not serious and grown up women but they were all young girls. She then continues to say that there is no more harm in them â€Å"than in a submarine†. Which clearly means that Parker thought they were capable of doing damage to the whole society. She also writes that the flapper girl is not â€Å"in control† and that people only focus on their pranks. They are only noticed for their unruly behaviour and not for any good that they do. She ends this poem by saying that the Flapper girls are young and that the life the live is a rough one. This poem makes clear that Parker did not agree with the way the Fl apper girls were trying to break with the past. The way the Flapper girls were trying to challenge the norm was not the best or most productive in Parker’s eyes. â€Å"Men seldom make passes, at girls who wear glasses† is one of Parkers most famous quotes. The quote was not actually written as a quote but as a poem in 1926 under the title â€Å"News Item†. In one line Parker was able to describe that men were usually not charmed by the smart women in society. (Since glasses are associated with intelligence or education). The modern woman had achieved more equality in education but as Parker describes men did not seemed to like these educated women. The major themes in Parkers writings are a lack of communication between women and men, disintegration of relationships, motherhood, women’s emotional dependency upon men, the selfishness of the wealthy and the danger of empitness in women’s lives. Her audience was broad. She managed to write for men and women of different social classes. The purpose of a writer was in Parkers opinion â€Å"to say what he feels and sees†. â€Å"Those who write fantasies† she did not consider artists. This nation of â€Å"to say what he feels and sees† made her stories extremely recognizable. In one of her short stories â€Å"A telephone call† Parker describes a woman waiting for a man to call her. The man had promised to call her at 5 and at 7 he still has not called. Parker described what goes through the woman’s mind. Anyone who has ever waited on a wanted telephone call knows exactely what the woman in the story goes trough because Parker sets out t he woman’s thoughts in so much detail. Her writings are satiric, which makes them fun and easy to read but behind and between the lines there is a clear message. A lot of the times this message were convictions on the existing gender relations in society. From her writings it becomes clear that Parker was a feminist. Later in her life she was quoted saying â€Å"I’m a feminist and God knows I’m loyal to my sex, and you must remember that from my very early days, when this city was scarcely safe from buffaloes, I was in the struggle for equal rights for women.† She did however never join one of the organized feminists movements. The feminist movements of her time convicted the gender relations in a more serious and less humourous way. Her talent to convict these gender relations in a humourous way are undoubtly one of the reasons of her succes. The majority of the people was not interested in reading serious and bitter comments on the gender relations. In her â€Å"New Item† poem she could have said: â€Å"Men are sexist pigs who want to hold women in the kitchen were they belong.† Instead of that she wrote a brilliantly witty poem that everyone knows untill today. Dorothy Parker might have been a feminist secretely fighting for women’s rights, she did not wanted to be associated with any sort of woman. In her short story â€Å"Women: a hate song† she basically stated that she hates every sort of woman. From the housewives to the Flappers. Parker wanted women to take advantage of the rights they had attained and she did not feel like enough women were doing that. What she rejected most of all were the standards for female writing and thinking. One of her biographers Marion Maede wrote that Parker did not presented herself so much â€Å"as a bad girl† but as a â€Å"bad boy, a firecracker who was agressively proud of being tough, quirky, feisty.† Parker’s writings satisfied a craving for comments on this â€Å"modern women† and the new gender relations that were a part of that. Women in American society on the one hand were happy on the one hand with their new achievements of equality between men and women. On the other hand, they were dissapointed in the actual changes. Not only were the achievements in equality by law, in economic advances and education not what they had hoped for, they were also dissapointed in the new image of a stereotype women who was sexually liberated but in every way was the minor in relationships between woman and man. These dissapointments and discriminations of the modern women were not out on the surface. No one would have probably even been able to explain at that time what these dissapointments and discriminations exactly were. Dorothy Parker could see the friction underneath the surface of a sophistication-thirsty, consumer-obsessed American society. In her short stories and her poems she was able to point a sharp finger at all these dissapointments and discriminations. She was able to do that in a humourous satiric way. Not in bold statements, but in a subtile way behind and between the lines of her writings. Her greatest achievement was that her writings were attractive to read for women and men. Popular writing for both sexes would be a great achievement nowadays but even more in that era in which the tensions between gender relations were at its sharpest. All these things combined made Parker succesfull in making her readers observe modern culture in a different way, and they all loved reading it. Bunkers, Suzanne L. Dorothy Parker as Feminist and Social Critic (1987). Evans, Sara M. Born for liberty. A history of women in America (New York 1989). Keats, John. You might as well live. The life and times of Dorothy Parker (New York 1970). Keyser, Catherine. Girls who wear glasses. In A New Literaty History of America edited by Wernes Sollors and Griel Marcus (Harvard 2012). Parker, Dorothy. Complete Poems (1999). Parker, Dorothy. Here Lies. The Collected Stories of Dorothy Parker (New York 1933). Sagert, Kelly Boyer. Flappers: A Guide to an American Subculture (2010). [ 1 ]. John Keats, You might as well live. The life and times of Dorothy Parker (New York 1970) 9. [ 2 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xvi. [ 3 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xvi. [ 4 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xvi. [ 5 ]. Sara M. Evans, Born for liberty. A history of women in America (New York 1989) 147. [ 6 ]. Sagert, Kelly Boyer Flappers xiv. [ 7 ]. Sagert, Kelly Boyer Flappers xiv. [ 8 ]. Evans, Sara M Born for liberty 161. [ 9 ]. Evans, Sara M Born for liberty 161. [ 10 ]. Sagert, Kelly Boyer Flappers 15. [ 11 ]. Sagert, Kelly Boyer Flappers 20. [ 12 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xxv. [ 13 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xxvi. [ 14 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xxvi. [ 15 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xix. [ 16 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xix. [ 17 ]. Colleen Breese, introduction in Dororthy Parker Complete Poems (1999) xxvi. [ 18 ]. Catherine Keyser, Girls who wear glasses, in A New Literary History of America, edited by Werner Sollors and Griel Marcus (Harvard 2012).

The Effect Of Technology On Human Thinking

The Effect Of Technology On Human Thinking This essay starts an exploration of how technologies impact the human way of thinking. In particular, it examines how the new computers technologies affect the architecture design. The first section highlights the relationship between human values and technology through reviewing some contradicted philosophical views and studying how the information technology inspired the way its work from the human brain. The second section goes in more specifically to review the connection between architecture design and technology, while the third section analysis some architecture Computer Technologies have significantly changed the human life in the twentieth century, and the premise is that information technology has arguably been the most important driver of change in our lives and will carry on to be so far at least the next several decades is completely true. Computer has altered every aspect of our life from a social standpoint to the most importantly a communication standpoint. As a result of this change there was a clash between computer technology and human values especially in the mid of the last century when the first generation of computers was produced. Martin Heidegger (1889-1976) was one of the most innovative, influential and controversial thinker of the twentieth century and there is no philosopher describes the conflict of human value and technology so precisely as Heidegger. Unfortunately, Heidegger died before seeing the most powerful technological revolution and the wide spread of microcomputer, he just saw the first generation of computers, but the nature of his work allows him to cover the hole between the period before computers and after, and therefore his writings become the starting point for the other thinkers to identify with the new situation of the technology and the societies. Heidegger when he coupled between being and time, he knew that reality changes and with it the task of thinking. He sensed the rapidity of change in the twentieth century, and he appeared to predict what librarians grasp today: the image of humanist scholar in the book-crammed study, thinking deep thoughts, will continue to be less and less viable in the professional scholarship.(Holibaugh, 1988). This recent notice by Holibaugh the director of Olin and Chalmers libraries at Kenyon College prove what Heidegger in his writings assumed: our rapid technological advance challenges the legacy of human thinking (Heim, 1993). Heidegger in 1967 said in his own writings when he saw the rising crest of information: Maybe history and tradition will fit smoothly into the information retrieval systems that will serve as a resource for the inevitable planning needs of a cybernetically organized mankind. The question is whether thinking, too, will end in the business of information processing (Heidegger, 1967). Not far from Heidegger Marshall McLuhan, 1911-80. Communication theorist, who did not live to see the proliferation of personal computers. He credited technology with breaking the linearity of human lives and thinking, McLuhan (1964) described the twentieth century, it is the speed of electric involvement that creates the integral whole of both private and public awareness. We live today in the age of information and of communication because electric media instantly and constantly create a total field of interacting events in which all men participate. By the mid-twentieth century there were some philosophical views have argued that the computer appears as a rival intelligence that challenges the human being to a contest (Heim, 1993). Hubert Dreyfus the professor of philosophy in University of California Has studied the danger of computers and he conclude that we must know exactly what computers can and what computers cant do, Dreyfus said that the midtwentieth century culture tended to read the human being as an information processing system and the researchers described the brain as a programmed digital computer. Dreyfus noted that the brain can be described as processing information because its physicality and this will leads us into unexamined dogma that the human thinking operates in formal patterns and that appropriately programmed computers possibly will repeat thought patterns. If computers could repeat thought patterns, might we not then reasonable say that computer think or have artificial intelligence (Heim, 1993). Dreyf us continued to argue that the human thinking and expertise depend primarily on unconscious instincts rather than conscious symbolic manipulation and these unconscious abilities could never be obtain in formal systems. Dreyfus critique was based on modern philosopher like Heidegger and Merleau-Ponty, Dreyfus applied Heideggers critique of technology to computers, but he understand the computer too narrowly as an artificial intelligence device and he saw the computer only as opponent. Dreyfus wrote in the introduction of his book What Computers Still Cant Do (1992), Artificial intelligence, our programs to a great degree are problems rather than solutions. If a researcher tries to write an understanding program, it isnt because he has thought of a better way of implementing this well-understood task, but because he hopes he can come closer to writing the first implementation. If he calls the main loop of his program UNDERSTANDING, he is (until proven innocent) merely begging the ques tion. He may mislead a lot of people, most prominently himself, and enrage a lot of others. Very different point of view from Dreyfuss belief which instead of regarding the computer as a potential rival it is better to interface with computers. The computers play a fundamental role in human life and it have many purposes and it has used in various types of environments, such as educational, medical, entertainment, and so on. Computer has become an important thread in the texture of the human civilization and human daily reliance on computers influences the way the culture proceeds in everything. As a result, the research and the development today are moving away from the artificial intelligence to research in human computer interaction, including information environment virtual reality by augmented human bodily perception. CYBERSPACE, and changing the way of life Since the last decade in the twentieth century, computer networks have captured people attention. All types of media have been filled with news about the internet (information superhighway) and of the financial and political fortunes to be made on it. As a result, the sales of computers increase dramatically and more people are getting connected to the net. Computer networks are now have many purposes and widely used. There are many terms have been used to describe the information superhighway such as the net, the web, and cyberspace, while each one emphasize different feature of network technology and its role, meaning and impact. Whichever the term is used, it is clear that computer networks have a great impact on our life by creating many new social atmospheres in which people can meet and interact with one another (Kollock, P.,Smith, M., 1999). Heim (1993) wrote describes the cyberspace in the information age, a mystic glow surrounds the term cyberspace. Every type of interface forms a window or doorway into cyberspace. Cyberspace suggests a computerized dimension where we move information about and where we find our way around data. Cyberspace renders a represented or artificial world, a world made up of information that our systems produce and that we feed back into the system. Just as a chessboard set up the checkered game space of its own world of rooks and knights, pawns and bishops, so too the computer interface holds its field of moves, hierarchy of files, places to go, and relative distances between points of interest. We inhabit cyberspace when we feel ourselves moving through the interface into relatively independent world with its own dimensions and rules. The more we habituate ourselves to an interface, the more we live in cyberspace, in what William Gibson calls the consensual hallucination. Cyberspace changes the way human lives and communicates, moreover it can cast a spell of passivity on their live. People talk to the system, telling it what to do, but the system language and process come to direct people psychology. In cyberspace people look throughout the interface unconscious as they peer through an electronic framework where their symbols (data, words, simulation) come below precise control, where things appear with startling clarity. Heim (1993) in his essay from interface to cyberspace wrote in cyberspace we forget ourselves as we evolve into our fabricated worlds. With our faces up against it, the interface is hard to see. Because information technology fits our minds, it is the hardest of all to think about. Nothing is closer to us. We can miss it as easily as we overlook a pair of eyeglasses on the bridge of the nose or a contact lens on the cornea. Cyberspace is an infinite cage as described by William Gibson (1988), in the cyberspace people can travel continuously without borders, and as cyberspace is electronic, people electronically can represent the actual world and moreover the possible and imagined worlds. Cyberspace creates a new way of interaction, coordination and communication which are different than face to face communication. According to this shift thousands of spaces to house conversations and exchange have established between different groups of people from very different and far area in the world, this kind of shift made communication more practical and convenient. By using network interaction media like email, conference system, and chat people have formed thousand of groups to discuss a wide range of topics politically, culturally, socially, entertainment and even work on a range of complex collective projects. Actually cyberspace in not just a new way of communication, it creates more than that, it is sustaining and supporting many-to-many interactions (Harasim, 1993). People in cyberspace create many kinds of social spaces, but there are two different visions regarding that. The first one touches the positive effects of networks and their benefits democracy and prosperity. The famous proponent is AI Gore (1993), said Our new ways of communicating will entertain as well as inform. More importantly they will educate, promote democracy, and save lives. And in the process they will also create a lot of new jobs. In fact, they are already doing it. The direct benefit is that networks will create new areas of assembly that will generate opportunities for employment, political participation, entertainment, and social contact. Moreover networks can renew community by strengthening the links that connect us to a wider social world while concurrently increasing our influence in that world (Kollock, P.,Smith, M., 1999). The other view remarks that this glowing vision is to some extent driven by significant investment in advertising, public relation, and political rhetoric. Many critic s see the dim side in which individuals are trapped and ensnared in the net that predominantly offers new opportunities for surveillance and social control. Theodore Roszak (1986), information technology has the obvious capacity to concentrate political power, to create new forms of social obfuscation and domination. At the same time as these critics do not rule out the idea that computers and networks enhance the power of individuals, they suppose that networks will disproportionately increase the strength of existing concentrations of power (Kollock, P.,Smith, M., 1999). William Mitchell in his book City of Bits (1995) has described the Cyberspace as a spatial city, he saw a lot of similarity between spatial places and places in the cyberspace, and physical bath and the logical links. In the cyberspace the structures of the access and exclusion are reconstructed in entirely non-architectural term (architecture as materially constructed form) entering and exiting place not physically but traveling through logical linkages. In the cyberspace many of the places are public, similar to squares, public building, and streets; they have uncontrolled access. On the other side there are also private, like mailboxes and houses; it can be access only for the one who has the key or demonstrate that his belong (getting into private electronic mailbox, for instance, required to identify the user and present the correct password). And sometimes, as with football stadium and Movie Theater, you have to pay to enter. The software walls once built can be breached, privacy can be violated, and the locks can be broken, the cyberspace has also its outlaw hackers and posses of lawmen chasing them, its viruses and Trojan horses, and its burgeoning mythology of transgression and retribution (Mitchell, 1995). Within the cyberspace moving from place to another following logical links instead of physical paths.Macintosh operating system has a graphical user interface; in this system the places are nested to form a strict hierarchy: going down a level by clicking on a folder icon to open a window into a place, and returning back a level by clicking on a corner of window to close it, just like Dorothy clicked her heels to get back to Kansas( Mitchell, 1995). PERVASIVE COMPUTING (THE INTERACTIVE FUTURE) Pervasive computing represents a paradigm shift from building virtual worlds toward embedding information technology into the ambient social complexities of the virtual word Malcolm McCollough, 2004 Pervasive or Ubiquitous computing can be defined as computation thoroughly integrated into everyday objects and activities, and it is often regarded as the intersection of computer science, behavioral science, and design Michael Fox and Miles Kemp, 2009 Pervasive computing or Ubiquitous computing is a new model of human computer interaction, in pervasive computing aims to integrate information processing into everyday objects and activities, actually this model is the advancement of desktop paradigm. The use of the term pervasive computing concerning primarily when the objects involved, while ubiquitous computing in relation to human activities. Today information technology allows people to interact indirectly, remotely, and asynchronously, and digital systems that are carried, worn, and embedded into physical situation can fundamentally change how people interact. Architects, ethnographers, psychologists, and cultural geographers hardly understand the consequences of all this mediation from their disciplines views, much less the implications for any new synthesis in design (Smith, 2007). The field of interaction design explores how interactive technology mediates everyday experience, the more it becomes subject matter for design. The best example for that is the electric light that may used to read a book, the most significant technology tend to disappear into daily life. A number of these technologies work without people knowing about them, and other demand people occasional monitoring. Some technologies require tedious operation, and others invite more rewarding participation, like games or sports. In fact these distinctions are degrees of interactivity (McCullough, 2004). The computer is first truly inactive technology and it has increased the need and the demand for the interaction design. Computer is not just document production tool, network computing has long since become a social medium. Brenda Laurel declared in the early 1990s, The real significance of computing has become its capacity to let us take part in shared representation of action. These representations can be of organization, activities, work practices or communities of interest. The word pervasive has become more common to give emphasis to the invisibility of chips in everyday things. According to a characterization from the year 2000 by from the national institute for standards and technology pervasive computing is (1) numerous, casually accessible, often invisible computing devices, (2) frequently mobile or embedded in the environment, (3) connected to an increasingly ubiquitous network structure. Intel the largest microprocessor manufacturer announced the technological future at the turn of millennium: Computing, not computer will characterize the next era of the computer age. The critical focus in the very near future will be on ubiquitous access to pervasive and largely invisible computing resources. A continuum of information processing devices ranging from microscopic embedded devices to giant server farms will be woven together with a communication fabric that integrates all the todays networks with the networks of future. Adaptive software will be self-organizing, self-configuring, robust and renewable. At every level and in every conceivable environment, computing will be fully integrated with our daily lives. Business week, in its 21 Ideas for the 21st Century, said: In the next century, planet earth will don an electronic skin. It will use the internet as a scaffold to support and transmit sensations. This skin is already being stitched together. It consists of millions of embedded electronic measuring devices: thermostats pressure gauges, pollution detectors, cameras, microphones, glucose sensors, EKGs, electroencephalographs. These will probe and monitor cities and endanger species, the atmosphere, our ships, highways and fleets of trucks, our conversations, our bodies even our dreams. Project Oxygen at Massachusetts Institute of Technology said about the pervasive computing: in the future, computation will be human centered. It will be freely available everywhere, like batteries and power sockets, or oxygen in the air breathe. It will be enter the human world, handling or goals and needs and helping us to do more while doing less. We will not need to carry our own devices around with us. Instead configurable generic devices, either handheld or embedded in the environment, will bring computation to us, whenever we might be. As we interact with these anonymous devices, they will adopt our personalities. They will respect our desires for privacy and security. We won,t have to type, click, or learn new computer jargon. Instead, we will communicate naturally, using speech and gestures that describe our intent (send to Hari or print that picture on the nearest color printer), and leave the computer to carry out our will. In the other side, there are many people get nervous by the so much advanced technology. McCullough (2004) said, Recently we have witnessed a paradigm shift from cyberspace to pervasive computing. Instead of pulling us through the looking glass into some sterile, luminous world, digital technology now pours out beyond the screen, into our messy places, under our laws of physics; it is built into our rooms, embedded in our props and devices-everywhere. He also continued criticizing the advanced technologies by saying, The cutting edge dulls on everyday life. Often the technologies on which new expectation are based blend into the fabric of everyday existence. Like the telephone before it, for instance, the internet has begun to fade into banal, unlovely normalcy. Other technologies are rejected for errors in principle. Much as bloodletting turned out to be in accurate in medicine, so virtual reality left out some important details- such as the fact that we oriented spatially not just with our eyes, but also with our body. Then too, other technologies obsolete by unforeseen alternatives, as a freight trains were by interstate trucking. Ubiquitous computing has neglected the significance of context in its universal version. Humanity has spent a long period to build conventions, languages, and the architecture of physical places. Technology has altered those elements of culture, but seldom done away with them. Context appears to have unintended consequences for information technology. Surveillance also one of the bad effects of pervasive computing and it has become an unfortunate fact of life, especially since the events of 9/11, people fear that the new roles of computer technology and pervasive computing are mostly about surveillance. The loss of privacy has become a central theme in cultural studies of pervasive computing and information technology (McCullough, 2004). SMART ENVIRONMENT in the future, computer will become intrinsically integrated into our lives to the extent that we will design objects, systems, and our architectural environments around the capabilities of embedded computation, and not the other way around Interactive (smart) architecture is not about technology, but about revealing new possibilities of global relationships between architecture and people in forming a symbiotic noosphere. A building is a network for living in Mahesh B. Senagala, 2009 It is time to stop asking what architecture is and start asking what it can do Michael Fox and Miles Kemp, 2009 Smart environments is a new kind of architecture aims to create spaces and objects that can meet the changing needs with respect to evolving individual, social, and environmental demands. .Mark Weiser (1988) has defined the smart environment as a physical world that is richly and invisibly interwoven with sensors, actuators, displays, and computation elements, embedded seamlessly in the everyday objects of our lives, and connected through a continuous network. The smart environments are envisioned as the byproduct of pervasive computing and the availability of cheap computing power which enhance the human interaction with the system and make it a pleasant experience. Today, there are many terminology have been used to give the meaning such as Intelligent Environment, Interactive Architecture, Soft Space, and Responsive Environment. Michael Mozer said when he was describing the intelligence of the Adaptive House in the late 1990s as that which arises from homes ability to predict the behavior and needs of the inhabitants by having observed them over a period of time. The developers of the adaptive house instead of programming the house to achieve certain actions, the house have the ability to program itself by monitoring the environment the environment and sensing actions performed by the occupants, and learning to predict the future status of the house. MITs Intelligent Room project is another example of the smart environment which it has applied different approach from the previous. The intend of the project was to experiment with different forms of natural, multimodal human interaction by embedding computational smarts into everything with which the user come into contact. This project has succeed to allow computers to participate in activities that have never previously involved computation and has allowed people to interact with computational system the way as they would interact with other people (Coen, 1998). From the previous two examples, the main characteristic of the smart environment is the two ways of interaction between the space and the occupants of the space, this interaction mediated by embedded computation into everyday objects and activities. Fox and kemp (2009) argued the current landscape of interactive space is built upon the convergence of embedded computation (intelligence) and physical counterpart (kinetics) that satisfies adaptation within contextual framework of human and environmental interaction.