Mytaxi (Intelligent Apps Gmbh) Extension from Germany to the Philippines Essay

Original paper is full of Appendices. You may get in touch with me if you would like to involve a copy of the FULL discrepancy with external links, charts, images, etc. PROJECT PROPOSAL my go HOME COUNTRY Ger galore(postnominal) keister COUNTRY Philippines OBJECTIVE To expand the use of the my cabriolet (Intelligent Apps GmbH) diligence to Filipino Smart call off Users- cabriolet number iodin woods crossway randomness Developed by Niclaus Mewes and Sven Kuelper in 2009, my political hack is a Smartphone application that at a time connects locomote driver and passenger, enabling to a greater extent efficient pick-up and drop-off transportation swear let ons.CATEGORY Travel / Transportation TARGET USERS cab number one woods, Taxi Passengers, Taxi Corporations CURRENT MARKETS (Domestic) Germany Berlin, Bonn, Cologne, Dortmund, Dusseldorf, Frankfurt, Hamburg, Hannover, Leipzig, Munich, Nuremburg, Stuttgart, Sylt (Regiocentric) Vienna Austria Spain Barcelona, Madrid Po land Warsaw (Geocentric) Washington D. C. , United States of the States Currently Under Development In (Germany) Augsburg, Braunschweig, Bremen, Darmstadt, Essen, Heilbronn, Gera, Kaiserslautern, Karlsruhe, Kassel, Leverk single-valued functionn, Mainz, Offenbach, Potsdam, Salzburg, Wiesbaden, WurzburgDomestic food market Conditions (2012) deem of Taxi Passengers Per Year 260 one thousand million est. Total Revenue in Taxi F bes 2. 6 billion Euros Number of fluid Subscriptions 114. 2 million Smartphone mart acumen 53% Number of 3G/4G Subscriptions 53. 2 million 3G Market Pe light upration 65% REQUIREMENTS Smartphone (Android or iOS), profits (at least 500 MB) AVAILABILITY iTunes (orchard apple tree Store) for Apple Google Play for Android PRICE For Passengers FREE DOWNLOAD (Application)Standard Taxi causes apply with no additional costs for using myTaxi (Transportation Service) For Drivers 2,75% (net) for every(prenominal) run intermediate via myTaxi HOW IT WORKS For P assengers Immediately upon opening the application, myTaxi uses GPS to pin point the exploiters location. The app volition thusly locate all of the avail fit myTaxis in the atomic number 18a. The user throw out then send a pick-up request, as hale as specify a destination (optional). Once a pick-up is confirmed, the user can see the drivers information name, vehicle registration, as well as his rating from other myTaxi users.The user can then track the progress of the Taxi until it picks him up. For Drivers Taxi drivers need to register with myTaxi in order to be part of the system. This can be done via the myTaxi application, at a myTaxi office, or on the mytaxi. net website . Upon acceptance of a pick-up request, the driver receives the application users bustling number in gaucherie of extenuating circumstances, such as a traffic jam. FEATURES Favorite Drivers Drivers can non only be rated, but similarly be protected and prioritized for incoming shifts. Fare Calcul ator Cost transparency via the integrated fare calculator that may be used before booking a trip. Flexible Payment Options Users can pay with cash or use credit, debit, or even PayPal. myTaxi has pioneered the cashless and even cardless payment of Taxi trips through the application . Advanced Booking Bookings can be do up to iv days in advance of the users desired pick-up date, time, and place. personalise Booking Options Eco-taxis, 5-star Taxis, Airport trips, Luggage, Pet-friendly Taxis, Number of expected passengers TERMS AND CONDITIONSFor Passengers I. Performance of myTaxi II. consequence amendment and termination of service III. availableness IV. Liability V. General Obligations of the user VI. duty for Content VII. final examination Provisions For Taxi Driver I. Gratuitous operate of myTaxi II. Settlement of mediation services III. Payment IV. Amendment and termination of service V. Availability VI. General obligations of the user VII. Obligation to accept transfer o rder VIII. conclusion of contract / disqualification of use IX. Rating system X. Responsibility for content XI. Final nutritionFor Business Accounts I. Contract II. Contractual obligations of the contractor III. Invoicing by myTaxi IV. Employee homework V. Liability VI. Term and Termination VII. External representation of cooperation VIII. Of assignment, final provisions EXISTING PARTNERSHIPS Car2Go HRS Ds Hotelportal Miles & More Lufthansa Samsung T planetary AirPlus International myTaxi is an innovative application that combined two different industries The number 1 is the relatively changeless Transportation Industry, wherein passengers are given the option to commute semi-privately via Taxi.The second is the youthful and booming Smartphone + Internet Industry. The combination of both industries created a product (the application) AND service (the features) that covers both the daily transportation needs of commuters with their want of efficiency, reliability, and person alization in channel with the lifestyle of Today. With all this in mind, it is no surprise that myTaxi first focussed on its domestic market to establish its name and create sensation of what they have to offer.Following their domestic success, myTaxi marketed itself to its immediate neighboring countries, a strategic move on their part, since their popularity would logically trickle itself to those right next to them, and non those far away being involved in Travel and Transportation, this was clear a logical step. The real trick however, to marketing myTaxi was through partnerships with case-by-case Taxi drivers and Taxi dispatch companies, and with complementary product specks, such as Samsung wherein the application is pre-installed in all their Smartphone units. Its strength lies mostly in its reputation.In its attempt to expand to the U. S. market, myTaxi had to compete with a few competitors, as the U. S. already had a few Taxi applications to choose from, depending o n which city you were in. However, because of its popularity, its brand strength boasting to already have 2. 3 million users, it was able to secure a partnership with the D. C. Taxicab Commission. With their endorsement, myTaxi managed to escalate itself as much legitimate in the eyes of the market than its competitors. Lastly, one must opine that being a pioneer, myTaxi has been and is still reaping the benefits of the First Mover Advantage.It has already created its quoin in the Transportation Industry and is transforming the preexisting Taxi market as well. myTaxi was already hailed as one of the top applications of 2012. TARGET MARKET INFORMATION TARGET MARKET Metro Manila NCR, Philippines (Lower-Middle Income) (Market Capitalism constitutional elected republic) GENERAL DEMOGRAPHICS Population 103,775,002 (Philippines, July 2012) 21,050,000 (Metro Manila, 2010) Size 638. 55 km2 (Total Area) with a density of 18,567/km2 mark of Urbanization 2. 3% (2010-2015 estimated) annual rate of change Currency Philippine Pesos (? Currency Inflation Rate 2. 6% (March 2012) VEHICLES AND TRAFFIC Number of travel Vehicles Registered 1,740,812 (2012) approx. 30% of full(a) 6,316,522 Number of Motor Vehicles Registered by Classification for the accurate PH Private 5,410,783 (2012) approx. 86% of total 6,316,522 For Hire 840,974 (2012) approx. 13% of total 6,316,522 Number of Taxis 40,000 (2009) for the entire PH Annual Average Daily business approx. 10,927,245 (2011) vehicles approx. 4,049,314 caused by Passenger Cars (37%) approx. 2,195,860 caused by Utility Passengers (20%)Number of Apprehended Drivers 14,439 (2012) approx. 2% of total 761,743 Committed Traffic Violations 1. RA 8750 Seatbelt Use Act 2. No CR/OR On Hand 3. Obstruction 4. Student Driver Operating an MV w/o Accompanying Licensed Driver 5. Driving w/o License 6. Unregistered/Invalid MV Registration 7. Reckless Driving 8. Driving w/ Delinquent/Invalid, Suspended, inefficacious or Revoked Lic ense 9. No Brake Light 10. No EWD Carried wandering PHONES AND INTERNET Number of Internet Users 33. 6 million (2012) Internet example Growth Rate 11% (2012) Smartphone Sales Value $606. 5 million (2011)Number of Smartphone Subscribers 15 million (2012) Smartphone Subscribers Growth 38% (2012) Mobile Internet Users 24% of all Filipino Internet users on a daily basis 56% intend to access the Internet via mobile phone in the next 12 months (2011) Leading Telecommunication Operators (Q1 2012) Smart Communications, Inc. Market Share 68% Mobile Connections 66. 1 million Prepaid Subscribers 97% of total subscribers 3G Subscribers 24% of total subscribers creation Telecom, Inc. Market Share 32% Mobile Connections 31 million Prepaid Subscribers 95% of total subscribers 3G Subscribers 27% of total subscribers OTHER STATISTICS Fuel Prices (as of 11 April 2013) Diesel ? 40. 00 per liter lead-free ? 50. 72 per liter EXPANSION PLAN TO THE PHILIPPINES IMPETUS Statistics are non nee ded to see that there are too many cars in Metro Manila, more than what the roads can actually accommodate. Traffic is a serious problem in the city, and though much can be said about the many reasons behind it, the reality remains that for every bus there are 50 cars on the road (Murphy, 2010).That is how obturate the city roads are. There is definitely a need to dress the number of vehicles, or one day all movements on the streets testament come to a stop. A more efficient and trustworthy Taxi-riding milieu may encourage people to commute more, instead of driving out in their own cars for the simplest errands, or from even buying their own. A more centralized and systematized Taxi system may also encourage more discipline in drivers AND passengers, for example lessening the number of pick-ups and drop-offs in the snapper of the road. ADVANTAGES EASE Streets in the Philippines can be tricky .A plug of roads are not frequented by Taxis Taxis are usually already occupied when spotted on the main roads There are usually just certain places where Taxis are most available i. e. malls, markets acquiring back from those places may be easy enough, but getting there from wherever is the hard part. Hailing a Taxi is tedious and time-consuming in a busy city like Metro Manila. TRUST twain for foreigners and local anaesthetics alike, there is always a chance of hailing a cab that has a fixed Taxi Meter, and you only find out until it is too late. myTaxis Fare Calculator works against that.You may also experience a driver bent on swindling you for extra money just because you have luggage or are with someone in need of assistance. With myTaxis Personalized Booking Options, you can already pre-bargain with your Taxi driver and let him know what to expect from you. Any additional costs need not be a surprise. SAFETY If youre in the middle of nowhere in the middle of the night, order a cab via myTaxi instead of travel around looking for one. FEEDBACK Taxi drivers usually have no dismay because they answer to no one, or at least no one bothers to go through the trouble of reporting them to their supervisors if they have one. yTaxi lets you provide feedback of your trip and your driver, removing them from the service if they have done you any wrong, or warning future passengers. PRICE For Passengers Application remains free. For Drivers Following the 2,75% (net) for every service mediated by myTaxi Taxi Fare Flag Down Rate ? 20. 00 ? 1. 50 per 500 meters *There is a possibility however, of lowering the rate to 2% due to Taxi drivers generating a below-average income in the Philippines. Average Income of Taxi Drivers ? ,500. 00 per hebdomad MARKET ENTRY ( increase Extension-Communication Adaptation) Product itself remains relatively unchanged, aside from the necessary calibrations for the myTaxi application to work in Metro Manila. Communication approach go away have to be different however, as the Philippines is a completely in the altog ether market to this type of peer-to-peer service . Communication approach to potential passengers leave also differ from potential drivers. Pre-Installed Application in Smartphones Units deployed to the Philippines will already have myTaxi pre-installed like in Germany -Pre-Installation leads to cognizance that product is available forever and a day seeing application will peak customers pursuance Trying out what this application and how it works leads to its evaluation and trial Upon first successful order of Taxi, customer adopts to the usage of the application whenever a Taxi is needed, as well as becoming more confident in exploring its other features Product loyalty is established, as well as passport of it to peers -myTaxi avatar/widget to be included in the list of Product Features, both online and in print Personalized Proposals to Taxi Corporations Direct touch between myTaxi Sales Representative/s and owner/conductor of Taxi corporation through a meeting -Email p oint of contact of Taxi corporation a myTaxi business plan and proposal -eAdvertisements Personalized Proposals to private(a) Taxi Drivers -Group Learning and Information Sessions managed by myTaxi Sales Representative/s -Free trial period -Flyers distributed in strategic areas -eAdvertisements Partnerships with Transportation-Related Government pips to Aid in Endorsement of Service -Department of Transportation and Communications Land Transportation Office LTO http//lto. gov. ph/ -Metropolitan Manila Development Authority MMDA http//www. mmda. gov. ph/ Others -myTaxi stickers (on Taxis) to increase awareness and curiosity -myTaxi application to be featured in a local discussionpaper articleLEGALITY AND REGULATIONS No known regulation for the usage of Smartphone applications in the Philippines. Application is an add-on to an already registered business whether by the individual Taxi driver or a Taxi Corporation thus, no taxes, licenses, permits, etc. involved. Political, legal , and regulatory environment poses no known risk. See also myTaxi Term and Conditions. CHALLENGES Limited Features (cabs in the Philippines are not equipped for payments via debit, credit, or PayPal) Training on how to use the application (more for the drivers than the passengers) Investment on Smartphone and Mobile Internet Plan (many options are offered however by Smart and Globe) Hofstedes Cultural Typologies Power Distance Acceptance and willingness to try application by the head/leading Taxi driver or owner/manager of a Taxi corporation is a must. Other drivers will intimately follow once connection with the boss is established. Collectivistic Word-of-mouth will be the strongest marketing tool both for passengers and potential myTaxi drivers. Masculine nearly if not all Taxi drivers in Metro Manila are male. This must be taken into consideration when marketing myTaxi to them. Expect assertive, intriguing and highly skeptical questions. Uncertainty Avoidance Hypothetically no problems in getting Filipinos to accept myTaxi, especially once German origins are made known. Innovation especially American and European ones, are not seen as threatening. Use this as an advantage.Short-Term Orientation Acceptance of myTaxi now may be achieved, but users, both driver and passenger, may grow world-weary and/or negligent of the application in the future. Ensure that its long-term advantages are very appealing and well communicated to drivers. Create a dependence on myTaxi for passengers. Sources AJTP Information Center. (n. d. ). Road Transport Philippines Data file. Retrieved may 11, 2013, from http//www. ajtpweb. org/statistics/Philippines/road-transport-philippines Alternat1ve. (n. d. ). Philippine Gasoline Prices (P/li) Data file. 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