How Does Barack Obama Engage His Audience

Barack Obama invades his auditory sense through means of promoting inclusivity, an informal companionable stance and a family appeal. The non-verbal communication and rhetorical devices Obama uses adds up to a actually engaging destination. I will be comparing Obamas draw talking to in Philadelphia with the David Letterman converse. The structure of Obamas Speech is actually important. The rowing be made to flow from beginning to end, with step forward break. The speech starts by Obama placing himself in history with the 1787 US Constitution this factual evidence establishes Obamas authenticity.The important body of the speech has a recurring theme of a pure(a) the States that could be and should be perfected over magazine. He claims that America may never be perfect muchover it can forever and a day be perfected. This encourages hope for the future generations at bottom the audition. This repetition is memorable and has emphasis on the future generation, gaining t he support of the families. Another key property of the structure is the radiation pattern of three. Obama uses galore(postnominal) words repeatedly, for example, constitution.A join between the government and its people is a analogous a repetitive theme, as it tightens the bondage with all the people, scandalous or white. The end of the speech is simple but blunt to the point but this is where we start. This once again places him in history, and gives the speech a circular form. Establishing sonorousness with the audience is a key in any speech. Obamas main method is exploitation non-verbal communication (NVCs). A simple chop gesture is often use through surface Obamas audience and sometimes speeches.It separates selected points to emphasise them to the audience, and is a sagacious gesture to show Obamas organisation. Eye contact is also essential, as it will engage individual crowd members, fashioning them feel enlightened or special. Stories are use to engage the au dience on a much(prenominal) personal level, especially if they are near children. This was the case about the end of Obamas speech, where he speaks about Ashley, a young female child who brought together black and white people. The single phrase Im here because of Ashley indicates a gap where Obama consolidates and the audience take in the laborious story.Just because this story was a bout a child the supporters are engages on so much of a more personal level, and the second base of recognition between the young white girl and the old black man is magnified in its glory. Then Obama slowly flows into the end split this is where we start. The whole speech is very serious, un standardized Obamas interview with David letterman, where humour was the main method to win support of the audience. Small things like Obamas clothes, posture or flat coat made a long difference in both the speech and the interview.For example, Obama is very relaxed and moves his hands a lot during th e letterman interview. On the other hand, Obama is very static during the speech, the background is also important, as in the race speech the background is embellished with lots of massive American flags. This shows Obamas authenticity and patriotism. In the interview, there was a more relaxed cosmopolitan New York background. Obama uses many forms of non-verbal communication (NVCs) to establish a strong rapport with his audience. Firstly, Obama begins with his hands pointing at the crowd, signalling the start.He uses this o calm squander the crowd and to attract their attention. During the speech he often holds his hands out in a welcoming embrace. This is more personal and shows that he is an open, friendly person. He also holds his hands out straight out to emphasise a point or idea this gimmickes the audiences attention, making them remember the point. Obama went on the David Letterman show to reveal his more relaxed lieu to America. It was his opportunity to reach a differ ent type of audience. Very like his speeches he kept to a strict timing, where he has pauses for the audience move out that he left time for letterman to reply.For example, after being asked a question, Obama would pause and let the question sink in. While telling a illusion on the show, he would never express skin perceptivenesss at it and would keep a dead pan face. This is because he then counts on the audience to laugh for him. He also utilise many filler words, such as basicly to space out questions and awnsers evenly. Similarly to the race speech, Obama placed himself in history, mentioning JFK, FDR quasi(prenominal) to when he mentioned the 1787 Philadelphia conference. However, unlike the race speech Obama was excellent at making sincere eye contact with the audience.This was because the audience at the race speech was much larger than the one at the David Letterman show. He also showed good willingness to joke which engaged the audience into his conversation with Le tterman. This is how the speech was similar with the interview in both Obama was keen to establish a strong rapport with the audience. Unlike the race speech, Obama uses many slang or friendly words during the interview. He describes people as folks and his family as goofs showing the audience that underneath the fancy tie and suit he is just a normal guy.Obama uses many rhetorical devices to engage his audience during his race speech. The jump three words in Obamas speech are iv years ago. This is the start of a story (anecdotes) and is also employ as an icebreaker. It calms the audience down they might not hear it, but it signifies the start of the speech. The personal story gets the audience interested and foc apply. Then the corporate pronoun, you is used I stood before you and This addresses the crowd as one and is used so every body feels included it is inclusive.Phrases such as our children and grandchildren promotes the feeling of inclusivity and again wins the support of families it makes everyone feel that they are in on the Obama negociate. Along with the collective pronouns Obama strings together emotive language, such as victims of racial abuse instead of just people. This makes the speech feel very personal. One of the most important rhetorical devices he used was the rule of 3. This is the repeating of 3 certain phrases or words so they catch the audiences attention and make it memorable.In the 5th split up he uses the rule of 3 to emphasise a more caring, more equal and more prosperous America. This slogan stays in the heads of the supporters. Another example of the rule of three is where Obama says ordinary men and women, students and soldiers, farmers and teachers. As well as the three pairs, he starts with ordinary men and women. This is used so he can relate with the audience, creating a better rapport. likewise in that convict was alliteration students and soldiers. This also is easily remembered. Obama also has a repeating theme of the American promise.This repeating theme is used so it will stick in the audiences head. quantify is essential within a speech. There is strong modulation within the context of the speech, as Obama will pause to evaluate after a lengthy paragraph or strong point. This separates certain points and gives the audience time to take in the speech. The tone of voice also sets a background atmosphere to his speech for example, during a theoretical or metaphorical sentence Obama would get louder in a crescendo before almost cheering at the end of the sentence.This is always followed by a huge eulogy and long pause. Obama pauses after his icebreaker Four years ago this gives his audience time to calm and let them know that is his turn to speak. In conclusion, Obama uses many unconventional and interesting techniques as well as hand gestures to engage his audience, to appear either more friendly or serious. In likeness between the race speech and the Letterman interview, in the spee ch Obama is much more static and serious, while in the interview he is more relaxed and friendly.