Advertising Of Benetton :: essays research papers fc

While seeking out a definition for "Marketing", I found the term to consist of "the development, pricing, distribution, and promotion of ideas, goods and services" (Dominick, 398). Nowadays, when we think of market strategies, we immediately think of advertising, why is that? Firstly, it is considered as adept of the important elements of market. denote is one of the few elements that tend to roll most of the different aspects of marketing into one. It is a division of the "general promotion process, along with personal selling, gross revenue promotions, and public relations" (Dominick, 398). In order for a company to succeed, it is virtually necessary for them to advertise their product.     Now the question of how advertising came to be and the ontogeny of its purposes arises. Though it would be quite im manageable to give any accurate idea as to the period when the root advertisement of any harming made its first appearance, the re is no doubt of advertising first occurring in the earliest times. The true hi layer of advertising dates back to the remotest possible times, when an increasing population led every man to make efforts in the race for prominence, which has continued on in some way or another ever since. At that time, however, advertisements were merely scratches on walls, with the occasional remains bricks stenciled with inscriptions by the Babylonians. Advertisements during the middle Ages consisted of town criers shouting what the king wanted to be heard, because so few people were literate (Sampson, 86). Although advertising can be traced back this far, the most significant and true development in the early(a) history of advertising was the invention of movable type in 1440 by Johann Gutenberg. This led to the printing of newspapers, handbills, and other publications from which inevitably rose advertising, as we whop it today (Cohen, p.73). To put it simply, advertising serves as an aid to companies that provide goods or services (or both), to sell whatever it is they have to offer. Most advertisements are practically criticized for encouraging materialistic values and promoting that what one possesses is more important than who one is (Presbrey). Advertisers want their ad to stand out so they attempt to do so by using techniques such as humor, ongoing story lines, unexpected dialogue, unusual techniques, attention getting spokespersons, or simply by repeating ads to the extent that it is inevitable for a consumer to remember them (Cohen, p.