Premier Fitness Ethics Assignment

Ethics Assignment postmortem fittingness The meetions in oppugn regarding phase modulation physical fitness Clubs were proven to be misleading and in impingement of the aspiration act as well as the basic consumerism motion that has aimed to empower consumers and increase their rights. In their quest to meet the firms win oriented objectives, objectives of being economic whollyy usefull, and to earn enough earn to survive, autopsy Fitness on the face of it decided that they could forgo the objective of being socially useful.Misleading/false advertising and market was employed that drastically reduced or eliminated social usefulness by underhandedly convincing customers to enter contracts with the fitness club that resulted in materially higher fees, c everywheret costs, and high total net costs than the advertising would lead their customers to believe. schooling was non adequately disclosed to portray the true costs associated with gym membership and cancellatio n of membership was found to be excessively difficult. Premier Fitness also was found to be withdrawing money from cancelled customer accounts which is also unethical behavior on their part.It is ironic that foc exploitation on profit oriented objectives and the resulting unethical activity lead to the payment of a $200,000 bewitching by Premier Fitness for their unethical actions. Social usefulness was sacrificed by producing misleading advertisements that would lead customers to come to incorrect conclusions regarding total fees. This action violates the competition act and gave Premier Fitness and unethical advantage over their repoint competition in the competitive business of fitness establishments.The competition act is structured to limit monopolistic behavior that could be damaging to small competitors and protect consumers, and by violating it, Premier Fitness could have negatively alter the competition in an unethical fashion as well as harmed consumers who ended up s uffering greater financial losses than they had anticipate based on the advertising that they would have thought they fully understood. Premier Fitness false/misleading advertising and merchandise would have left(a) customers to believe that Premier Fitness was giving lower prices than the competition, which was not of necessity the case.Customers would therefore wrongly choose Premier Fitness services over those of the competition based on the superior price-point that Superior Fitness was seemingly offering. The result is that Premier Fitness acts harmed both the customers themselves as well as the competition that was advertising in a much ethical manor and losing business to Premier because of it. Advertising produced by Premier Fitness was misleading in that it violated many a(prenominal) of the dos and donts of advertising.For example, using of fine print that was excessively small and possibly not legible. The whimsey created by the ad was much different than what th e fine print conveyed. Also, not all material information was disclosed in all advertising, as some information was strategically left out of some advertisements. Premiers misleading advertising and fine-print resulted in the charging of higher prices when multiple prices were look on their advertised product. With the misleading nature of the advertisements, customers were seemingly charged higher up the advertised price.The result of legal actions taken against Premier Fitness has doubtlessly affected their composition considerably. Wide-spread negative promotion toward the company has unquestionably had a negative impact on the companys operations. Websites designed to go on consumerism are a breeding grounds for the spreading of negative publicity towards unethical business operation. Although Premier continues to operate and has been in business for many years, it is conceivable that their reputation has been tarnished in a way that offsets any financial gains obtained thr ough their unethical actions.Lost business due to poor reputation could easily have negatively impacted their financial objectives far more than than gains achieved through misleading and false advertising. In order to fully come up from the negative effects on reputation that this incident has caused, Premier Fitness may benefit from re-aligning its objectives towards more of a customer oriented focus. Its marketing objectives must also be evaluation in order to be in line with such changes in the focus of the company objectives since marketing objectives often go hand-in-hand with company objectives.It is clear by the results observed in this case that Premier Fitness should have paid closer solicitude to the legal environment. Closer attention would have yielded the knowledge and understanding of the laws that of necessity were broken and could have guided Premier in a more ethical direction that would have bypassed the requirement for legal action and all the following negati ve publicity and financial ramifications that have haunted Premier Fitness thereafter.