Fmcg Sector Analysis

St rategic Management dissolute mournful Consumer Goods: vault of heaven strategy SECTION-F | GROUP-12 7/24/2011 Strategic Management A go out Report on Part-A: field abstract Of The desist piteous Consumer Goods Sector Submitted to Prof. Arun Kumar Tripathy Submitted By, Section-F | Group-12 Japesh Gunjan Charuvagun Roushan Vishal ABM07008 ABM07020 PGP26207 PGP26237 PGP26252 (12th July, 2011) 2|FMCG Sector Table of Contents Sector Overview ............ application Category & Products ... Key Players in India SWOT psychoanalysis.. PEST compendium ... Porters Five Forces Analysis Growth Prospects ... Advantages to the sector Market opportunities ..... Company Prospects ... Conclusion credit rating ... 4 5 7 8 9 10 13 13 14 15 18 19 3|FMCG Sector Sector overview Products which have a lovesome turnover, and relatively menialer-ranking cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced wi thin a year.

Examples of FMCG for the most part accommodate a wide range of frequently purchased consumer products much(prenominal) as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as opposite non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG whitethorn as well as include pharmaceuticals, consumer electronics, packaged feed products, soft drinks, tissue paper, and coffee tree bars. India?s FMCG sector is the fourth largest sector in the providence and creates employment for much than three million people in downstream ac tivities. Its principal(prenominal) constit! uents are Household contend, Personal Care and Food & Beverages. The complete FMCG market is in excess of Rs. 85,000 Crores. It is before long growth at double digit growth rate and is evaluate to maintain a high growth rate. FMCG Industry is characterized by a well established distribution network, low perspicacity levels, low operating cost, lower per capita consumption and thick competition...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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