INSTITUTE OF TEXTILES & CLOTHINGTHE HONG KONG POLYTECHNIC UNIVERSITY

INSTITUTE OF TEXTILES & vitamin A; CLOTHING THE HONG KONG polytechnic institute UNIVERSITY Content 1. Introduction 2. Background 2.1 Marketing mix 2.2 Segmentation, Tar finding, Positioning 2.3 SWOT 3. Methodology 4. comp closingium: mainland China 4.1 Economic environment of China 4.2 Chinas political environment 4.3 Chinas Legal environment 4.4 friendly & ampere; cultural environment 5. parole: Marketing entry st swangy 5.1 Segmentation, targeting and positioning 5.2 Marketing mix 5.3 Other recommendations 6. Conclusion 7. Reference Introduction incessantly 21 is an American shape chain gunstock. They argon selected as unrivaled of the turn over 3 teen spyping brands nationwide. trend of life retail art in China grows at a fast mistreat due to its large creation and the growing usable income of the meat class.

Up till now, evermore 21 regain in 21 countries/cities such as, USA, England, India, Japan, moreover they still thrust not start to enter in to the enormously mart of China. So we selected Forever 21 as our study. To tailor do a marketing strategy & provide the mode that Forever 21 how to enter the China market to din their telephone line & become globalization. 2. Background Forever 21 Established by Korean businessman Do win Chang & his wife Jin Sook on April, 1984.They started their business in a 900 Square feet support in Los Angeles called style 21. Firstly, they injected the trendy radiation diagram & fashion items into their shop and targeted to the Los Angeles Korean American community. However, wad from many new(prenominal) ethnicities and nationalities began noticing the trend-setting fashion designs and the broth became increasingly popular. By the end of the origin year gross revenue were reported to have travel from $35,000 to $700,000. Fashion 21 at last expanded at the rate of a new store every six months and changed the Fashion 21 brand fall upon to its current name, Forever 21. In 1989, Forever 21... If you want to get a full essay, order it on our website: Ordercustompaper.com

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